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The American Red Cross mission and vision statements are a reflection of how selfless and self-sacrificing the management of a company can be towards those they serve. The two corporate statements talk about the importance of doing anything possible to improve the welfare of all people. The business track record of American Red Cross has always stayed in line with the purpose which the founder of the organization, Clara Barton, started the company for.
A look at what the two corporate statements represents shows that there is no single speck of doubt that the American Red Cross is a fully-fledged humanitarian organization that is more than a century old. The ability of the organization not to waver away from its mail course guided by mission and vision statements emphasize the importance of the two. A vision statement is known as a map of development showing the future the management should work to take the entire organization.
American Red Cross vision statement highlights the focus of the company to be an effective mobilizer, one that influences other entities to easily join its course of empowering everyone and institutions against any forms of disasters. A corporate mission statement, on the other hand, reveals the steps that the management would apply to drive the company towards the set future.
For the American Red Cross, its mission statement focuses on one critical element – alleviating suffering in any form, and by doing this, ensures everyone lives a comfortable and enjoyable life. These aspects of the mission and vision statements are advanced by the culture that keeps getting better within the American Red Cross due to the presence of the core values of the company. The working of all these statements is what gives this institution a proud global image today.
American Red Cross mission statement is “The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.” The beneficiaries of the services that the organization offers are the major focus of this mission statement. This shows the value the institution places on people and that this is what motivates the management to keep doing more. The mission statement by the American Red Cross has the following main pieces:
- Improving communities. The American Red Cross was essentially founded to do just that, stimulate growth in societies that face disasters, and the organization has shown how well fit it is in this mandate. The popularity linked to this company across the globe is because of how impactful it has been in restoring communities to better economic and social standings after serious catastrophes. That is why people say that the American Red Cross will always be there when they need it most.
- Improving lives. The life of every person is important, and that is what the American Red Cross shows every single day through its campaigns and practical activities. The company is always on the ground to help the needy through a variety of ways, with the most famed one being to find the ailing and injured the blood they need. By doing this, the American Red Cross puts the health and life of the people first, and this adds to their overall improvement.
- Mobilizing. The American Red Cross recognizes the magnitude of disasters can be overwhelming for any single entity. If the government finds it difficult to handle the pressure, then surely, this is not a duty for one individual. To address this, the organization takes mobilization to bring other players onboard very seriously as this is the only sure way to have long-lasting and comprehensive impacts everywhere.
American Red Cross vision statement is “The American Red Cross, through its strong network of volunteers, donors and partners is always there in times of need. We aspire to turn compassion into action so that all people affected by disaster across the country and around the world receive care, shelter, and hope; our communities are ready and prepared for disasters; everyone in our country has access to safe, lifesaving blood and blood products; all members of our armed services and their families find support and comfort whenever needed; and in an emergency, there are always trained individuals nearby, ready to use their Red Cross skills to save lives.” The vision statement covers everything anyone would think of in the humanitarian sector. The comprehensiveness is a demonstration of how thorough the organization is. It can be compressed into the following key elements:
We aspire to turn compassion into action so that all people affected by disaster across the country and around the world receive care, shelter, and hope; our communities are ready and prepared for disasters; everyone in our country has access to safe, lifesaving blood and blood products; all members of our armed services and their families find support and comfort whenever needed; and in an emergency, there are always trained individuals nearby, ready to use their Red Cross skills to save lives.” The vision statement covers everything anyone would think of in the humanitarian sector. The comprehensiveness is a demonstration of how thorough the organization is. It can be compressed into the following key elements:
- Empowering people. At the core level, the American Red Cross targets to create an all-rounded team of experts within communities and its facilities through constant and well-structured training programs. By doing this, the organization disseminates both the requisite skills and attitudes needed to drive compassion and desire to help those in need. This is what the organization sees as the power without any limitation as it trickles down to societies, creating a world where anyone will be sure to get help wherever they are.
- Creating networks. In this element, the American Red Cross shows that the success of the first one is only possible when people and the various institutions across the globe join hands to work together for the benefit of those in need. It is through these networks that the organization merry of ever-ready trained volunteers, donors and other players acting in different capacities across the globe.
American Red Cross core values include “compassionate, credible, collaborative, committed, and creative.” The role that these elements play in the overall success of the American Red Cross cannot be overstated. They have been instrumental in the stability and continued presence of the organization in the world.
To create a sustainable culture whose focus is on helping those in need, the company encourages its employees and partners to always be concerned about others. It also emphasizes on the importance of demonstrating expertise in all activities while at the same accepting the inputs of others. In this way, everyone contributes to the overall purpose of the organization, and in a creative approach at all instances.
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