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Ford Mission and Vision Statement Analysis

Ford Mission and Vision Statement Analysis

Ford mission statement and vision statement analysis


In the Automobile manufacturing industry, competition is commonplace. In fact, only the best corporations rise to secure themselves loyal customers in the market. Ford is one of these companies that have defied all odds in their struggles to keep up with changing times and customer preferences becoming the fifth in the list of the largest players in the sector.

One aspect is, however, clear about Ford. Its mission and vision statement reflects the determination of the company to grow into the industry leader. The company adopted a business model led by key qualities in the automobiles they produce – performance and durability. The corporation recognizes these as some of the critical strategies that would enable the brand to gradually out win the rest and top the list. As a result, its mission and vision statements emphasize this purpose.

Theoretically, a vision statement identifies the future of the company, while the mission statement describes the ways through which the goals of the firm would be achieved. In the case of Ford, its vision statement is to increase its market domination, while the mission statement hits at the approaches that would effectively fast track the ability of the corporation to achieve its future goal of dominating the automobile manufacturing sector.

Ford complements this ambition with its core values that guide the internal and external relationships of the organization. It enforces them to ensure everyone understands and remains committed to the vision of this corporation.

Ford Mission Statement

Ford’s mission statement is “One Team. One Plan. One Goal.” The mission statement reveals how focused the company is when it comes to its overall achievements. It also brings focus to the critical factors that would make it the company it aspires to be over time – its workforce, and its strategies. The mission statement can be broken down into:

  1. Improving people and communities
  2. Quality consistency
  3. One goal

Historically, Ford has demonstrated its respect for its workforce and the people in the communities where it operates. The corporation considers people as the primary assets that have enabled this firm to remain afloat despite the tough historical seasons it has withstood.

In return, Ford prioritizes on empowering its employees to deliver, while recognizing the need for them to progress the growth of their personal lives. For instance, the corporation does this by offering a wide range of career opportunities to professionals in different levels of expertise, including fresh graduates and veterans.

At Ford, everyone is assured of finding a home for themselves, a place where they can thrive both socially and professionally. The second component related to this mission statement points at the central aspect that has earned Ford respect from both its customers and competitors across the globe – consistency in the products and services it offers the automobile market.

Although specialization in specific models is a recent concept at Ford, the company has wholly embraced it as a tactic for securing itself in the highly competitive and volatile automobile era. Ford has, therefore, enhanced its branding by aggressively focusing on bringing outperformance and durability characteristics of its vehicles to attract more clients.

Essentially, these are the primary aspects of the industry that directly translates to customer values, and that is why Ford has progressively been gaining momentum globally. In fact, all its vehicles have earned the worldwide branding of reliability. With this strategy, Ford gradually edges closer to its one goal of becoming the principal player in the industry.

Vision Statement

Ford’s vision statement is “people working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.” There is no doubt that Ford wants to have a significant influence on the future outcome of the automobile industry. The company also shows that while advancing its industrial developmental ambitions, it does not leave anyone, including the customers behind. Based on this understanding, this vision statement can be explicated by the following factors:

  1. People working together
  2. Advancing through automobiles
  3. Global enterprise

The primary purpose of Ford is to bring people together. This is a move that perfectly falls in line with the early vision of the founder of this corporation, Henry Ford, who envisioned a motor vehicle manufacturing firm that did more than supplying people with cars and trucks.

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Ford looked at his establishment as a place where people would interact irrespective of their backgrounds, and be there for each other. Ideally, this was a firm with a purpose for improving the lives of people by not only giving them economic activities but also by practically making the world an accessible and a better place to live in.

Ford Corporation does all this through its automobile. An analysis of the impact the company has had not only in the Automobile industry but also in the social realm is proof that Ford has transformed the quality of human life as it is today. The involvement of this company in developmental agendas, education, and other community aspects, in addition to supplying the world with some of the most dependable and value-based motor vehicles, shows how stanch Ford is to advancing life.

The vision statement of this corporation indicates that its progressive will to increase its legacy is what has transmuted Ford into a global corporation. Today, it is one of the top five largest automobiles worldwide and still striving to get to the top. Frankly, there is virtually no country where Ford has not established a foundation in the contemporary era, affirming its global image.

Core Values

Ford’s core values include “people, teamwork, and involvement.” Ford strives to maintain its philosophy of improving lives while asserting its position in the motor vehicle industry. It does this with the culture created by its core values.

At Ford, people always come first. They are the priority of the company and the force that drives Ford to succeed. Through this emphasis, Ford shows that it is a people-sensitive corporation that cares about the welfare of others. It particularly enforces this concept by encouraging the involvement of all stakeholders in its course through the integrated corporation.


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