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L’Oréal Mission and Vision Statement Analysis

L’Oréal Mission and Vision Statement Analysis

loreal mission statement vision statement

Introduction

L’Oréal mission and vision statements are evidence of a company that has set itself apart from the rest in the personal care industry. As a leading player in this sector, L’Oréal is known for its trendy and proven beauty products and distinguished customers services. In fact, the focus of its mission and vision statements on the personal needs of their clients is what has seen it rise as one of the most recognized businesses in this sector. Ideally, a corporate vision statement is a description of the future position of a company.

For L’Oréal its vision statement focuses on leadership in the personal care niche. On the other hand, a corporate mission statement identifies the ways through which a company would progress in its developmental path. L’Oréal emphasis is on the strength of its products on all its customers. The core values of L’Oréal also contributes to its continued dominance and prominence in the sector. It works closely with the mission and vision statements, and together, they have seen the company grow into a global enterprise.

Mission Statement

L’Oréal mission statement is “offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy, and safety.” The statement shows the various customers that L’Oréal targets and the characteristics that the corporation ensures are met to ensure its products gives its clients the best results. Some of the features of this mission statement include:

  1. Improving health
  2. Exceeding expectations

L’Oréal is more than cosmetics and related products. The rise of the company to prosperity has been boosted by its diligence and comprehensive understanding of skin health and beauty. This explains the reason L’Oréal values science in the design and production of all its products to ensure that they not only meet the minimum standards but are also of the highest values. In fact, selection of quality materials, ingredients, and use of approved production processes ensure L’Oréal only deals with the best cosmetic products. While doing this, the organization empowers different groups of people, including women in its foundation L’Oréal initiative, and other corporate social responsibilities programs.

Vision Statement

L’Oréal does not have an official statement on its site. However, the practices of this organization show that it focusses on “driving the cosmetic industry with an inclination on sustainability.” In this way, L’Oréal ensures that it protects everyone and the environment. The vision statement can be explained in the following ways:

  1. Innovation and research
  2. Sustainability

Ever since its establishment in 1919, L’Oréal has always engrossed itself in research and innovation within the beauty sector. It continues to dominate in this sector with its long understanding of beauty products even amid changing times. In addition, L’Oréal has demonstrated its respect for nature and the environment through its sustainable programs that have re-defined beauty products in the contemporary era.

Core Values

L’Oréal core values comprise “passion for cosmetics, innovation, entrepreneurial spirit, open-mindedness, quest for excellence and responsibility.” For over a century, these are the elements that are expressed in everything about L’Oréal. They bring the entire organization together and boost and maintain its growth motivation with both the clients and the environment in mind.

References

Cunha, M. D. C. D. O. (2017). L’Oréal: Ombré hair kit consumer-focused product development to find new market opportunities (Doctoral dissertation).

Ashraf, I., Ashraf, F., Azhar, N., & Anam, W. (2015). The Case Analysis of L’Oréal Corp. as Market Leader. International Journal of Academic Research in Business and Social Sciences, 5(8), 131-148.

Akhtar, N., Siddiqi, U. I., Ashraf, A., & Latif, M. (2016). Impact of a Brand Equity on Consumer Purchase Decision in L’Oreal Skincare Products. International Review of Management and Business Research, 5(3), 808.

Berardesca, E., Loden, M., Serup, J., Masson, P., & Rodrigues, L. M. (2018). The revised EEMCO guidance for the in vivo measurement of water in the skin. Skin Research and Technology, 24(3), 351-358.

Ogbari, M. E., EGBERIPOU, R., Ajagbe, A. M., Oke, A. O., & Ologbo, A. C. (2016). Accomplishments of organization mission through appropriate implementation of strategies. Sci. Int. (Lahore), 28(2), 1719-1731.

L’Oréal – Home.

Cady, S. H., Wheeler, J. V., DeWolf, J., & Brodke, M. (2011). Mission, vision, and values: what do they say? Organization Development Journal, 29(1).

Taiwo, A. A., Lawal, F. A., & Agwu, E. (2016). Vision and Mission in Organization: Myth or Heuristic Device? The International Journal of Business & Management, 4(3).

Santos, R., Au-Yong-Oliveira, M., & Branco, F. (2018, September). L’Oréal and its innovative differentiated positioning process in the beauty industry. In European Conference on Innovation and Entrepreneurship (pp. 717-XII). Academic Conferences International Limited.

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