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Procter & Gamble Mission and Vision Statement Analysis

Procter & Gamble Mission and Vision Statement Analysis

Procter & Gamble mission statement and vision statement analysis

Introduction

The mission and vision statements of Procter & Gamble show a company that looks to not only create a legacy as a top multinational consumer goods firm but also be known for its positive impacts in the society. Its success is an indicator that mission and vision statements are critical business tools.

A corporate mission statement outlines the activities that would drive a company towards its future, while a corporate vision statement identifies the exact future to go all-out for. For Procter & Gamble, the vision statement is all about the reputation the company can build.

On the other hand, its mission statement underscores the benefits that the establishment wants all its customers to enjoy. Ever since its establishment in 1837, Procter & Gamble has stayed atop in its industry due to the specificity of its core values. They create a progressive culture that boosts the ability of the corporation to advance its mission and vision statements.

Mission Statement

Procter & Gamble’s mission statement is “we will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come.” The primary emphasis in this mission statement is the level of product quality that the company considers minimal – superior quality. It shows that the company does not compromise on this element to ensure its clients get maximum benefits. The statement has the following components:

  1. Distinguished quality
  2. Improve lives
  3. Improve communities

The manner in which Procter & Gamble runs its business operations is indicative of a company that sacrifices everything to ensure the quality of products remains at the very best to satisfy the first component in this mission statement. The company considers this a crucial ingredient for triggering progress and development in the lives of its customers. In addition to giving clients value for their money, Procter and Gamble also actively contributes to environmental conservation and other community empowerment programs.

Vision Statement

Procter & Gamble’s vision statement is “be, and be recognized as, the best consumer products and services company in the world.” In this statement, the focus is on the leadership duty this company has embraced in setting the pace for other similar corporations. The statement has the following elements:

  1. Best consumer products and Services Corporation
  2. Global reach

Through persistence in maintenance and gradual improvement of its quality standards, Procter & Gamble has managed to create a recognizable brand. In this way, this has made it the best in what it does. To satisfy the second element in this vision statement, Procter & Gamble maintains a pre-calculated global expansion approach that has seen it become a household name everywhere in the world.

Core Values

Procter & Gamble’s core values comprise “integrity, leadership, ownership, passion for winning, trust.” Remaining competitive and relevant for over a century is a tough battle for many companies especially with unpredictable economic challenges. Procter & Gamble has, however, managed to withstand these forces due to these core values that keep the company in a winning position at all times.

References

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  • Dermol, V. (2012). Relationship between mission statement and company performance. Analele Ştiinţifice ale Universităţii» Alexandru Ioan Cuza «din Iaşi. Ştiinţe economice, 59(1), 325-341.
  • Ingenhoff, D., & Fuhrer, T. (2010). Positioning and differentiation by using brand personality attribute: Do mission and vision statements contribute to building a unique corporate identity? Corporate Communications: An International Journal, 15(1), 83-101.
  • Klemm, M., Sanderson, S., & Luffman, G. (1991). Mission statements: Selling corporate values to employees. Long-range planning, 24(3), 73-78.
  • Martin, D. J. (2011). Communicating vision: A linguistic analysis of leadership speeches.
  • Pearce, J. A., & David, F. (1987). Corporate mission statements: The bottom line. Academy of Management Perspectives, 1(2), 109-115.
  • Procter & Gamble – Home.
  • S Eric Anderson PhD, M. B. A., & Brad Jamison PhD, M. B. A. (2015). Do the top US corporations often use the same words in their vision, mission and value statements?. Journal of Marketing and Management, 6(1), 1.
  • Taiwo, A. A., Lawal, F. A., & Agwu, E. (2016). Vision and Mission in Organization: Myth or Heuristic Device?. The International Journal of Business & Management, 4(3).
  • Thomas, B. J., & Jenifer, S. C. (2016). Measurement model of employer brand personality a scale construction. Journal of Contemporary Management Research, 10(1), 58.
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