When you hop in the car to embark on a road trip, you need one thing at your side — a map to show you how you’re going to get to your destination. The business world works the same way. If you want to be as successful as possible, you need a blueprint, or a map, to keep on course. That map is your mission statement definition.
This statement will keep you on your path. It isn’t concerned with what you’re going to do when you reach your destination — its purpose is to guide you onto the next road you’re supposed to take if you hope to get there.