mission statement is “to combine
aggressive strategic marketing with quality products and services at
competitive prices to provide the best insurance value for consumers.”
The statement emphasizes on the impact its products has on the customers. The
following components elucidate this statement:
- Distinguished products
- Improving lives
understands the burden of out-of-pocket bills
on people when their insurance cannot cover certain expenses. That is why it
offers the most attractive insurance policies to help them remain afloat or get
back on track when faced with urgent financial needs. The willingness of Aflac to
cover a wide range of aspects including dental, critical illnesses, life,
cancer, and accident among others shows how much it cares about improving the
health, and consequently the lives of its customers.
The American Family Life Insurance Company (Aflac) is the biggest supplemental insurance provider in America. The mission and vision statements of this company show how the establishment that was started more than six decades ago is dedicated to serving the American people. A corporate mission statement outlines a company’s core purpose and the approach to be used to ensure that its objectives are attained. The vision statement, on the other hand, describes the position the company desires to reach in the future.
In this analysis, the Aflac mission statement outlines the elements to be used to ensure that Aflac remains as a market leader as far as providing life insurance is concerned. In contrast, the vision statement emphasizes on the leadership potential it is looking to attain in the future in its industry. Other than the mission and vision statement, the different core values by Aflac are invaluable in ensuring that it retains its commitment to customer satisfaction and growth.
vision statement is to “help make the
path to getting there a little clearer.” There is a rich historical
association with this vision statement, dating back to the year 1955. The
emphasis of this statement is on the ability of Aflac to offer assistance when
needed the most. The statement has these key features:
- Make the path
- Be the solution
primary purpose of Aflac, as shown by these two major components in its vision
statement is to be the help needed to save the day. In fact, this is exactly
what the Aflac
duck icon represents. The company also contributes to this agenda through
its corporate social responsibilities.
core values comprise “teamwork, respect,
fairness, honesty, integrity, responsibility.” The fair and fast response
rate to cover the medical bills for patients by Aflac is evidence of the dependability
of this company. Such a culture can only be present in a firm that is guided by
the right principles such as the one that influences the practices in this
- Aflac – About.
- Bennett, C. L., Weinberg, P. D.,
& Lieberman, J. J. (1998). Cancer insurance policies in Japan and the
United States. Western journal of
medicine, 168(1), 17.
- Ferguson, J., & Milliman, J.
(2008). Creating effective core organizational values: A spiritual leadership
approach. International Journal of
Public Administration, 31(4), 439-459.
- Ingenhoff, D., & Fuhrer, T.
(2010). Positioning and differentiation by using brand personality
attribute: Do mission and vision statements contribute to building a
unique corporate identity? Corporate Communications: An International Journal, 15(1), 83-101.
- Joachim, A. (2010). Interface
between corporate vision, mission and production and operations
management. Global journal of
management and business research, 10(2).
- Spennemann, D. H. (2007). The
Futurist Stance of Historical Societies: An Analysis of Position
Statements. International journal of
arts management, 9(2), 4.
- Tanković, A. Č. (2013). Defining
strategy using vision and mission statements of Croatian organizations in
times of crisis. Economic
research-Ekonomska istraživanja, 26(sup1), 331-342.
Visited 79 times, 1 visit(s) today