Alibaba mission statement is “to make it easy to do business anywhere.” The statement shows how
determined the corporation is when it comes to redefining how businesses are
run across the world. The statement has these main features:
Distinguished products
Exceeding expectations
The first component shows how Alibaba sets itself apart by
providing its clients with the most contemporary tools to exploit global
markets. In fact, the company has created a platform that offers a wide range
of options for suppliers and buyers to interact and conduct business. Just as
the second feature indicates, Alibaba, does more than creating
connectivity. The company is home for business solutions, in
addition to community empowerment.
Table of Contents
Introduction
The mission and vision statements of Alibaba are a true definition of a company that has a clear knowledge of its developmental path. The focus of these two statements clearly reflects how the company runs its e-commerce, technology and internet business. Technically, a corporate vision statement gives the future achievements of a company, and the vision statement for this company agrees with this as it projects to be the foundation of future commerce.
On the other hand, a corporate mission statement reveals the strategies that drive the growth of a company. The mission statement of Alibaba is all about leveling and opening up the business landscape for everyone. In addition to mission and vision statements, Alibaba has achieved significant milestones in this ambition due to the support of its core values.
Vision Statement
Alibaba vision statement is “to build the future infrastructure of commerce. We envision that our
customers will meet, work and live at Alibaba and that we will be a company
that lasts at least 102 years.” This company plans to be a one-stop-shop
for everything anyone would think of including healthcare and other critical
services. The statement has the following features:
Commerce infrastructure
Home for customers
Alibaba business brand is gradually satisfying this first
component through the constant modification of its platform to incorporate a wide
range of services. The presence of options such as digital entertainment,
online travel, internet, merchant services, and mobile applications among many
others shows that it is a home for everyone.
Core values
Alibaba core values include “customer first, trust, change-minded, performance, and time-conscious.” This company has distinguished itself from its competitors in just 20 years since it first opened its doors by simply relying on and pushing its workforce to do the extraordinary with these core values. Today, it is a multinational corporation whose presence is felt everywhere globally.
Brătianu, C.,
& Bălănescu, G. V. (2008). Vision, mission and corporate values. A
comparative analysis of the top 50 US companies. Management &
Marketing, 3(3), 19-38.
Chun, R., &
Davies, G. (2001). E-reputation: The role of mission and vision statements in
positioning strategy. Journal of Brand Management, 8(4),
315-333.
Qing, H. (2008,
December). A model for value-added e-market provisioning: Case Study from
Alibaba. com. In 2008 Second International Conference on Future
Generation Communication and Networking Symposia (Vol. 1, pp. 47-52).
IEEE.
Scott, C.,
Jaffe, D., & Tobe, G. (1993). Organizational vision, values, and
mission. Crisp Learning.
Tarnow, E.
(1997). A recipe for mission and vision statements. Journal of
Marketing Practice: Applied Marketing Science, 3(3), 184-189.
Yozgat, U.,
& Karataş, N. (2011). Going green of mission and vision statements:
ethical, social, and environmental concerns across organizations. Procedia-Social
and Behavioral Sciences, 24, 1359-1366.
