American Physical Therapy Association (APTA) has been working for the welfare of its members as well as those of the clients they serve since 1921. In fact, its mission and vision statements are a reflection of the overall impacts that APTA seeks to bring to both the profession and the communities where its professionals work. The presence of these corporate tools has been invaluable in helping the organization grow in the right direction.
A corporate vision statement is a representation of the development direction of a business, while a corporate mission statement denotes the strategies that a company uses to grow. In this case analysis of APTA, the vision statement focuses on social transformations through its services. On the other hand, the mission statement is all about empowerment of APTA members to be the best in their profession. APTA also incorporates core values to its course. They work together with the mission and vision statements to propel its growth as a body.
APTA mission statement is “building a community that advances the profession of physical therapy to improve the health of society.” The emphasis is on creating the potential of a community for the benefit of the physical therapy profession. The statement has the following components:
- Building a community
- Advance physical therapy
As an organization that looks into the interests of experts and upcoming professionals in the physical therapy together with their patients, APTA devises mechanisms to keep them empowered and always honing their skills. The organization ensures that it constantly exposes its members to practice and other related technical aspects to ensure that they offer the best services to the patients.
APTA vision statement is “transforming society by optimizing movement to improve the human experience.” The statement shows the difference that this organization strives to make in societies through its members’ work. These components explain more about it:
- Optimizing movement
- Improve the human experience
APTA recognizes the importance of movement for human beings. To enhance it, APTA utilizes its know-how to formulate approaches that retain this capability through therapy. In this way, it improves the ability of people to participate and become productive in society.
APTA core values comprise “accountability, compassion and caring, excellence, integrity, and professional duty.” This organization is led by these principles. They influence the operation and practices of all the physical therapy experts.
Through the influence of these core values, APTA has managed to create a reputable and highly revered team of therapy experts in the U.S. today.
- APTA – About.
- Brătianu, C., & Bălănescu, G. V. (2008). Vision, mission and corporate values. A comparative analysis of the top 50 US companies. Management & Marketing, 3(3), 19-38.
- Goldberg, R. A. (1994). A new lens on mission and vision. Business Horizons, 3, 7il.
- Hattangadi, V. (2015). Changing and Aligning of Vision and Mission Statements. Sansmaran Research Journal, 5(2), 25-28.
- Heinle, D. P. (2001). Vision, Mission, and Team Member Commitment. Home Health Care Management & Practice, 13(2), 85-92.
- Hofstrand, D. (2016). Vision and Mission Statements–a Roadmap of Where You Want to Go and How to Get There. Ag Decision Maker.