Audubon mission statement is “to conserve and restore natural ecosystems, focusing on birds, other
wildlife, and their habitats for the benefit of humanity and the earth’s
biological diversity.” The statement
illustrates how passionate Audubon it when it comes to environmental
conservation with a focus on birds. The components make up this statement by
- Conserves natural ecosystem
- Improves lives
There is no doubt that Audubon has been successful in
meeting the needs of the first component. The organization has numerous
programs in place, fully funded and run by proven experts to protect the
environment. These accomplishments lead to the protection of birds and other
wildlife, which in turn, indirectly benefits humanity.
The National Audubon Society mission and vision statements are a reflection of the unwavering commitment of this organization to its mandate. Since 1905 when it came into operation, Audubon has maintained its focus on environmental conservation as espoused by its mission and vision. A corporate vision statement simply states where the company wants to be in future growth-wise. On the other hand, a corporate mission statement shows the mechanisms of getting to this vision.
In this case of Audubon, the vision statement emphasizes on ensuring the stability of nature, while the mission statement identifies the importance of ecosystem protection and restoration for this stability. The ability of Audubon to retain its focus for over a century has been enhanced by its core values. They work together with the mission and vision statement to give Audubon the influence it has today.
Audubon vision statement is “a world in which people and wildlife thrive.” The statement echoes
the importance of keeping everything in the environment in their natural form
and order with minimum destruction to maximize their development. This
statement has the following components:
- Global reach
- People and wildlife
Based on the first component, Audubon is a brand whose
impacts are felt across the world. The
organization seeks to extend its efforts to reach all wildlife everywhere.
Moreover, it also makes it clear that it goes out of its way to make the world
a better place for all life to live without any discrimination.
Audubon core values include “passion, innovation, professionalism, and integrity.” The
dedication and perseverance of Audubon in everything it does shows that it is
passionate about its purpose. The organization uses technology and science to
restore and retain the environmental order. It runs all these activities in the
right way while displaying the skillfulness of the company just as guided by
- Audubon – About.
- Alegre, I., Berbegal-Mirabent, J.,
Guerrero, A., & Mas-Machuca, M. (2018). The real mission of the mission
statement: A systematic review of the literature. Journal of Management
& Organization, 24(4), 456-473.
- Chunoo, V., & Osteen, L. (2016).
Purpose, mission, and context: The call for educating future leaders. New directions
for higher education, 2016(174), 9-20.
- Dayer, A. A., Rodewald, A. D.,
Stedman, R. C., Cosbar, E. A., & Wood, E. M. (2016). Wildlife conservation
and private protected areas: the discrepancy between land trust mission
statements and their perceptions. Environmental management, 58(2),
- Paulins, V. A., Hillery, J. L.,
& Sturgill, A. (2016). Ethical business leadership: a simulation to develop
value-driven mission statements. In Developments in Business Simulation and
Experiential Learning: Proceedings of the Annual ABSEL conference (Vol. 43,
- Quinn, J. E., & Wood, J. (2017).
Application of a coupled human-natural system framework to organize and frame
challenges and opportunities for biodiversity conservation on private lands.
- Rey, C., & Bastons, M. (2018).
Three dimensions of effective mission implementation. Long Range Planning,
Visited 46 times, 1 visit(s) today