AutoNation Mission Statement 2020 | AutoNation Mission & Vision Analysis
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AutoNation Mission and Vision Statements Analysis

AutoNation Mission and Vision Statements Analysis

AutoNation mission statement is “to deliver a peerless customer experience.” The statement restates the primary goal of this company, which is to become the best player in the sector. The statement by AutoNation has these main components:

  1. Distinguished quality and services
  2. Improving communities

AutoNation has perfected its business approaches by coming up with the best packages to lure its customers. It adds to these by ensuring that everything it does is customer-specific, including the location of its numerous stores across the U.S. Other than getting it right in the provision of new and used vehicles, AutoNation extends its services to include others that directly make a difference in the society through its corporate social responsibility.

Introduction

Ever since Wayne Huizenga formed it in 1966, AutoNation has proved beyond doubt that it is a company to watch out for in the automobile industry. The vision and mission statements that emphasizes on comprehensive growth makes it even more attractive. Technically, a corporate vision statement gives the future position of a company. The vision statement by AutoNation seeks to transform this company into the most dependable American firm.

On the other hand, a corporate mission statement illustrates the strategies that drive the development of a corporation. The mission statement by this company underlines the uniqueness of the services that it offers its customers. To add to its effectiveness, AutoNation has a set of core values that improve its ability to meet its vision and mission.

Vision Statement

AutoNation vision statement is “to be America’s best place to buy and service cars and trucks.” The statement shows the level of reputation that AutoNation desires to reach. The statement has these main components:

See Also
apple mission statement vision statement apple
nike
google mission statement vision statement google
amazon mission statement vision statement amazon
starbucks mission statement vision statement starbucks
walmart

  1. America’s best place
  2. Buy and service

While there are other competitors in the industry, AutoNation has taken its game a notch higher through its highly integrated services that make it ideal for any customers to get what they are looking for. AutoNation adds to this reputation by expanding its business to incorporate sale of both new and pre-owned automobiles together with their servicing needs.

Core Values

AutoNation core values comprise “customer-specific, diversity, cooperation, and respect.” The working atmosphere in this company is probably the most conducive. This is as stimulated by the values that AutoNation considers critical to creating strong bonds not only among the workers but also between the corporation and its target customers. Such aspects are promoted by the awareness of what the customers need, as well as what motivates and keeps the employees focused. 

References

  • Brătianu, C., & Bălănescu, G. V. (2008). Vision, mission and corporate values. A comparative analysis of the top 50 US companies. Management & Marketing3(3), 19-38.
  • Esi, M. C. (2017). About The Strategic Thinking. Ecoforum Journal6(2).
  • Grusenmeyer, D. (2009). Mission, vision, values & goals.
  • Martin, J., McCormack, B., Fitzsimons, D., & Spirig, R. (2014). The importance of inspiring a shared vision. International Practice Development Journal4(2).
  • Mirvis, P., Googins, B., & Kinnicutt, S. (2010). Vision, mission, values. Organizational Dynamics39(4), 316.
  • Oghojafor, B. E. A., Olayemi, O. O., Okonji, P. S., & Okolie, J. U. (2011). Enhancing Organization’s Performance through Effective Vision and Mission. Chinese Business Review10(11).
  • Yozgat, U., & Karataş, N. (2011). Going green of mission and vision statements: ethical, social, and environmental concerns across organizations. Procedia-Social and Behavioral Sciences24, 1359-1366.
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