BBC mission statement is “to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain.” The statement stresses on the difference it makes in society while fulfilling its objectives. This statement by BBC has the following components:
- Improving lives
- Exceeding expectations
To satisfy the first component, BBC (British Broadcasting Corporation) endeavors to keep its audience informed and abreast of the latest developments in all sectors including business, politics, and technology. Such information helps individuals to align their life with changing times. The second component shows that this is just a fragment of the many activities that BBC does. The organization is active in numerous other fronts including entertainment, community empowerment, and environmental conservation programs.
The British Broadcasting Corporation (BBC) has set a standard in the broadcasting industry through its disciplined, well-researched content and timing in its work. Its mission and vision statements clearly show how this public service broadcaster has remained true to its work since 1922. A corporate vision statement describes where the business grows towards, while a corporate vision statement identifies the strategies that drive this progression.
In this analysis, the vision statement of BBC emphasizes on the leadership and the example that the corporation provides in the sector. On the other hand, its mission statement is all about the experience and services it offers its audience. Most importantly, BBC has remained solid in its duty throughout its existence due to the additional support it gets from its core values.
BBC vision statement is “to be the most creative organization in the world.” It is evident that the BBC is not simply satisfied with dominating in the UK. Instead it targets achieving much more. This statement has the following components:
- Be the most creative
- Global reach
BBC (British Broadcasting Corporation) meets the needs of the first component by progressively going out of its way to bring its audience the best information. It has also gone ahead to incorporate other media into this creativity today. To prove its global reputation, this organization has expanded to include more than 4 TV programs and over 5 radio stations covering Europe and the rest of the world.
BBC core values comprise “trust, respect, quality and value, creativity and togetherness.” This organization has remained vibrant and successful due to the difference that these core values make. They are the fuel that keeps BBC alive by keeping the workforce challenged and motivated to do more, in addition to the mission and vision statement.
- BBC – About.
- Brătianu, C., & Bălănescu, G. V. (2008). Vision, mission and corporate values. A comparative analysis of the top 50 US companies. Management & Marketing, 3(3), 19-38.
- Chun, R., & Davies, G. (2001). E-reputation: The role of mission and vision statements in positioning strategy. Journal of Brand Management, 8(4), 315-333.
- Ingenhoff, D., & Fuhrer, T. (2010). Positioning and differentiation by using brand personality attribute: Do mission and vision statements contribute to building a unique corporate identity?. Corporate Communications: An International Journal, 15(1), 83-101.
- Moore, S. L., Ellsworth, J. B., & Kaufman, R. (2011). Visions and missions: Are they useful? A quick assessment. Performance improvement, 50(6), 15-24.
- Tarnow, E. (1997). A recipe for mission and vision statements. Journal of Marketing Practice: Applied Marketing Science, 3(3), 184-189.
- Yozgat, U., & Karataş, N. (2011). Going green of mission and vision statements: ethical, social, and environmental concerns across organizations. Procedia-Social and Behavioral Sciences, 24, 1359-1366.