Ben and Jerry’s Mission and Vision Statements Analysis
Ben and Jerry’s has a three-part mission
statement. The product part is “to make, distribute and sell the finest
quality all-natural ice cream and euphoric concoctions with a continued
commitment to incorporating nutritious, natural ingredients and promoting
business practices that respect the Earth and the Environment.” The other
two comprise economic and social. They all contribute to the success of the
firm. The primary common components in all are:
Distinguished quality
and services
Improving communities
As a tradition, Ben and Jerry’s leaves
nothing to chance while delivering
all its services such as making the ice cream, innovatively improving the lives
of everyone, and maintaining financial sustainability. The company has
demonstrated that its customers come first in numerous ways, including the
annual free cone day to celebrate its anniversary.
Table of Contents
Introduction
Ben and Jerry’s is one of the leading manufacturers of ice cream, sorbet and frozen yogurt in the U.S. The company has been at the top of this game since 1978 when it opened its business doors in Burlington. The company preserved a rich culture of running its business even after changing ownership in 2000 due to its mission and vision statement. A corporate vision statement is crucial because it sets a future for a company. Similarly, a corporate mission state identifies the strategies of growth.
For Ben and Jerry’s, the vision statement is all about the perfection of its ice cream skills. On the other hand, its mission statement emphasizes the duty of the company on various fronts such as product, economic and social. The company seeks to excel in all. It has managed to do so aided by its core values. In fact, they complement the mission and vision statements in a unique way.
Vision
Statement
Ben and Jerry’s vision statement is “making
the best possible ice cream, in the nicest possible way.” The reputation of
this company is pegged on its incomparable perfection in making ice cream. The
statement has the following components:
Best ice cream
Dynamic ways
All Ben and Jerry’s ice cream is made from cow
milk blended with additional ingredients to create euphoric flavours. The
company adds a taste of its craftsmanship in the trade by coming up with
irresistible cone designs.
Core
Values
Ben and Jerry’s core values comprise “racial
justice, democracy, support GMO labelling and fair-trade.”
These principles have been the determinant
of how Ben and Jerry’s run its business. They have seen it establish itself as
a dominant and respectable firm.
