Black Lives is perhaps one of the few organizations in the U.S. that have come out strongly against any violations of human rights in any scales. The mission and vision statements of this organization are a striking reflection of an organization that goes out of its way, commits all its resources to its course. Black Lives’ mission and vision statements focus on pioneering systemic reformations in the nation to create a country that respects all people irrespective of their skin color and other aspects.
The vision statement of this establishment particularly alludes to the commitment of Black Lives to taking up the mantle, challenging, and compelling change that bestows its clients with a sense of belonging and security in the U.S. Such a focus agrees with the concept of a corporate vision statement which describes what a company strives to be known for, or its legacy. On the other hand, the mission statement of the organization specifies the key injustices the organization addresses in the system to improve the quality of life of its audience.
By focusing on key actions or areas of operations, the mission statement brings out the concept of a corporate mission statement. Although Black Lives is barely 6 years ever since its establishment by Alicia Garza, Patrisse Cullors, and Opal Tometi, the organization has set up an ardent foundation led by activists that share a singular opinion – that of liberating black people from systemic ills.
The core values are the key ingredients that continue to cement this foundation, while at the same time, creating an ideal environment where Black Lives can advance its mission and vision statements.
Black Lives Mission Statement
Black Lives’ mission statement is “to build local power and to intervene in violence inflicted on Black communities by the state and vigilantes.” The mission statement shows that the primary agenda of the organization is to fight to the rights of its target audience. The following components are related to this mission statement:
- Improving communities
- Improvement of lives
The operations of Black Lives shows that it is not a typical profit-making organization. Instead, this is a humanitarian-type of a corporation whose sole purpose is to engage its resources for the welfare of the people it serves. Since the welfare of the back people forms the major operations of the company, the organization often starts initiatives that incorporate this group of people to educate and empower them with the right resources. It also goes further to fund programs that encourage other parties and people of different races to join in this just course not only in the U.S. but also across the globe. The second component in the mission statement of Black Lives relates and complements the first one. For instance, the organization has gained unprecedented attention and popularity across the globe in under a decade because of the difference it has been making in the lives of the targeted black people in the U.S. and beyond. The organization recognizes that injustices in the U.S. against the black people are commonplace. In response, Black Lives came up with a strategic campaign that targets unmasking these systemic evils to protect the lives of the innocent victims. For instance, the organization has seen fruition in its programs that unearth concealed anti-black state violence, and by doing so, called attention to the issues and triggered relevant authorities to act appropriately. Additionally, the organization is going out of its way to improve the lives of the victims through its healing justice processes.
Black Lives’ vision statement is “working for a world where Black lives are no longer systematically targeted for demise.” While this is not the official vision statement for the organization, the statement reflects everything the company works for. In fact, it exemplifies the primary actions and processes that the organization considers key for advancing its fight for the black people. The vision statement has the following elements:
- Global reach
- Black Lives
- Ending systemic targeting
Black Lives shows that it is not simply a local organization that looks at the interest of the people in the U.S. The first element in its mission statement shows that it is a global network committed to bringing to an end any form of injustices against the black people. To achieve this, it has a pool of activists, legal experts, and investigators among other critical experts to expose and legally combat any form of injustices.
The second element reveals that the organization’s focus is on black lives. Its foundation was specifically motivated by the rampant violation of the rights of this group of people in the U.S., but it has expanded its reach to address even those that occur beyond the U.S. borders. Black Lives also acknowledges that its mandate is a rather complex one as it involves a deeply rooted vice in the national legal, political, and security agencies.
This explains is comprehensive vigilance and persistence calls for action from different stakeholders to ensure it does not leave anything to chance when it comes to bringing the systemic targeting of back people to an end.
Black Lives’ core values consist of “restorative justice, queer affirming, diversity, unapologetically black, globalization, diversity, empathy, collective value, black women, loving engagement, black families, black villages, black women, and intergenerational.” With these values as the guiding principles, Black lives has grown into an organization fully-fledged to fight for the rights of its primary clients.
Ever since its early organization, Black Lives sought to establish a reliable organization with a team of professionals and activists that speak in one language. Considering the sensitivity of the issues it sought to address, the organization recognized the need for a stable internal culture, especially one that cares about the rights of its people. Black Lives calls for diversity and corporation among other qualities among its workforce and partners is what gave rise to the relentless and determined body it is today. Moreover, the emphasis on recognition of the value of the black people irrespective of where they are is associated with the focus of the organization in what it does today.
- Black Lives – About.
- Garza, A., Tometi, O., & Cullors, P. (2014). A herstory of the# BlackLivesMatter movement. Are all the women still white, 23-28.
- Ransby, B. (2015). The class politics of black lives matter. Dissent, 62(4), 31-34.
- Hope, E. C., Keels, M., & Durkee, M. I. (2016). Participation in Black Lives Matter and deferred action for childhood arrivals: Modern activism among Black and Latino college students. Journal of Diversity in Higher Education, 9(3), 203.
- Pellow, D. N. (2016). Toward a critical environmental justice studies: Black Lives Matter as an environmental justice challenge. Du Bois Review: Social Science Research on Race, 13(2), 221-236.
- Chatelain, M., & Asoka, K. (2015). Women and Black lives matter. Dissent, 62(3), 54-61.
- De Genova, N. (2018). The “migrant crisis” as a racial crisis: Do Black Lives Matter in Europe?. Ethnic and racial studies, 41(10), 1765-1782.
- Chun, R., & Davies, G. (2001). E-reputation: The role of mission and vision statements in positioning strategy. Journal of Brand Management, 8(4), 315-333.
- Sawhill, J. C., & Williamson, D. (2001). Mission impossible?: Measuring success in nonprofit organizations. Nonprofit management and leadership, 11(3), 371-386.
- Kaplan, R. S. (2001). Strategic performance measurement and management in nonprofit organizations. Nonprofit Management and Leadership, 11(3), 353-370.
- Mullane, J. V. (2002). The mission statement is a strategic tool: when used properly. Management Decision, 40(5), 448-455.
- Morphew, C. C., & Hartley, M. (2006). Mission statements: A thematic analysis of rhetoric across institutional type. The Journal of Higher Education, 77(3), 456-471.
- Bart, C. K. (1998). Mission matters. The CPA Journal, 68(8), 56-57.
- Rickford, R. (2016, January). Black lives matter: Toward a modern practice of mass struggle. In New Labor Forum (Vol. 25, No. 1, pp. 34-42). Sage CA: Los Angeles, CA: SAGE Publications.