Bofi Holding Mission and Vision Statements Analysis
Table of Contents
Introduction
Bofi Holding has stood the test of time since 2000 when it started its operations. Since then, this company has prospered in the financial industry led by its mission and vision statements. Recently, the company changed its name to Axos Financial, Inc. to reflect its online products brand. The ability to face changing business dynamics is a strength that has placed Bofi Holdings at the top seat in this sector. A corporate vision statement identifies the future of a company, while a corporate mission statement lays out the strategic approaches that the business would use to get to its future.
In this case of Bofi Holding, the vision statement is all about the victory the company can bring in the financial industry. On the other hand, the mission statement of this firm lays emphasis on the financial experiences and empowerment the company offers its customers. To achieve these goals, Bofi Holdings exploits its core values. They have been critical tools that have seen this company remain committed to its mission and vision.
Mission Statement
Bofi Holding mission statement is that “we challenge the status quo by liberating you from the constraints of
traditional banking. With technology-driven financial services that evolve to
meet your needs, we help you stay ahead in life and business.” Throughout
its growth process, Bofi Holding, currently Axos Financial, has underlined the
importance of offering more than conventiona services to its customers. The
following components show how it has been achieving this call:
Transitioning through innovation
Improving lives
Based on the first component, Bofi Holding has ushered in a
new era free of the rigid traditional banking. The institution introduces the
highly flexible, secure and easy to use digital financial
products to its customers. Through these products, this company has
transformed the lives of people and their business as a whole as represented by
the second component.
Vision Statement
Bofi Holding vision statement is consistent with the driving
principle of this company stated as “Banking
Evolved.” The company clearly states that it has reinvented the financial
industry through its services.
Today, customers can enjoy amazing financial
services through this online banking system provided by Axos. It is
even more attractive as there is no limit geographically or time-wise when a
customer can transact their business.
Core values
Bofi Holding core values comprise “excellent customer service, financial strength, and innovation.”
These are the principles that define this company.
Since its early days, it maintains these values as the
influencers of its activities and services, an aspect that has tremendously
contributed to its transformations.
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