Bumble Mission and Vision Statement Analysis
Bumble is a dating app that can be accessed by users almost all over the globe. It is based on the swipe interface on your smartphone. It means that you can swipe right to show your interest in someone and swipe left to reject them. Bumble Inc. is a publicly-traded company that was founded by Whitney Wolfe Herd, a former employee of another similar dating app, Tinder. The company is headquartered in Austin, TX.
With the growing number of scams in the online dating world, it is important for a dating app to carry a well-defined mission statement. And the Bumble mission and vision are concise and to-the-point. It shows how much the company cares about the hopeful singles on its platform by clearly defining its mission terms. You will come to know at a glance that Bumble is constantly working toward developing an amicable community of singles who are ready to mingle.
Bumble Mission Statement
Bumble mission statement says, “platform and community that creates empowering connections in love, life, and work.” It is driven by a millennial-inspired feminist agenda, which may help tackle the misogyny that exists in the world today. For instance, a heterosexual male cannot send a message to a matched female. The communication should be first established by the latter, thus lending women an additional layer of power.
The first part of the statement clearly affirms that Bumble is not just a platform, but a community as well. The second part – empowerment – is targeted majorly toward females and the LGBTQ community. It is apparent in the fact that in same-sex matches, either of the two candidates is allowed to initiate the conversation on Bumble. However, it doesn’t mean that heterosexual males don’t stand a chance as long as their profile is attractive.
The third part of the Bumble mission statement – connections in love, life, and work – emphasizes that the app isn’t just focused on dating. You can also find other meaningful connections on the platform.
Bumble Vision Statement
Bumble vision statement goes like this, “We are envisioning a world free of misogyny, where all relationships are equal.” Misogyny, whether we realize it or not, still runs rampant in many parts of the planet today. And since the outbreak of COVID-19, online dating apps have become the new home of misogynists. With its straightforward vision, we can see that Bumble is trying its best to curb this absurd mentality.
Additionally, the platform promotes the validity of all types of relationships, regardless of caste, creed, race, sexual orientation, etc. Every kind of relationship is equal in the eyes of Bumble.
Bumble Core Values
Bumble core values are integrity, kindness, equality, confidence, and respect. In essence, these values promote the Bumble mission and vision statements. The company is not known to tolerate any wrongdoings or animosity between its employees. The management tries to resolve conflicts soon after they take hold.
And Bumble’s app algorithms are designed to prevent any possible disagreements altogether. Even if they arise, as they often tend to, the company’s customer service team is proficient enough to tackle those.
Bumble Mission Statement History
Bumble mission statement remains unchanged through 2020 and 2021