BuzzFeed Mission Statement 2020 | BuzzFeed Mission & Vision Analysis
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BuzzFeed Mission and Vision Statement Analysis

BuzzFeed Mission and Vision Statement Analysis

BuzzFeed’s mission statement is “redefining online advertising with social, content-driven publishing technology.” The statement highlights the main tactics and aspects that BuzzFeed looks to exploit to create a more captivating and entertaining informational platform for its fan base. It also emphasizes its commitment when it comes to contributing to the overall growth of the online advertising industry. The mission statement by BuzzFeed contains the following key points:

  1. Redefining online advertising
  2. Improving communities through content

In the first key point of this mission statement, the focus of BuzzFeed is to contribute towards the growth of online advertising. BuzzFeed recognizes the immense potential the digital space has and therefore, creatively uses it to share constructive and change-driven information. In this way, BuzzFeed has demonstrated the overall good and importance of this platform. The second points relate to the first one because of the benefits that people and communities enjoy by accessing knowledgeable, entertaining media and news content. For instance, BuzzFeed has a wide range of content that keeps communities in the know including the health and the food sections.

Introduction

BuzzFeed is a leading entertainment, news, and internet content corporation founded by John S Johnson III and Jonah Peretti in 2006. The mission and vision statements of this American company emphasize on the role of BuzzFeed in the exploitation of the new technological advancements.

A corporate vision statement simply defines the future achievements that a company wishes to be identified with. On the other hand, a mission statement identifies the various business activities or approaches that would enable the management of company progress towards the set future. In this case analysis, the vision statement of BuzzFeed alludes to its leadership potential in making the new informational era a success.

The mission statement closely relates to this vision statement because it identifies the strategies BuzzFeed would use to redefine online information sharing. The progressive growth of BuzzFeed is also partly accredited to the strong internal culture of this company as stimulated by its core values. Their presence ensures all stakeholders and shareholders remain committed to the mission and vision statements of BuzzFeed.

Vision Statement

BuzzFeed has not published an official vision statement. However, the practices of this corporation make its vision clear for anyone. The about us page of the company states the intention of BuzzFeed to remain a “leading independent digital media company, which leverages data and innovation to reach hundreds of millions of people globally.” This statement talks about the influence that BuzzFeed wants to have in the industry. The assumed vision statement lays a lot of emphasis on how BuzzFeed relies on innovation to stay at the top and ensure that its presence is felt at the global level.

Core Values

BuzzFeed’s core values comprise “integrity, independence, excellence, and collaboration.” For slightly over a decade, BuzzFeed has grown into a global corporation courtesy of these core values. They create a winning culture driven by the desire to do things right, respect for everyone’s contribution and pursuit of excellence. With such a strong environment, BuzzFeed has earned itself a seat at the table of the greats in information generation and sharing.

References

BuzzFeed – Home.

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Ingenhoff, D., & Fuhrer, T. (2010). Positioning and differentiation by using brand personality attribute: Do mission and vision statements contribute to building a unique corporate identity?. Corporate Communications: An International Journal, 15(1), 83-101.

See Also
apple mission statement vision statement apple
nike
google mission statement vision statement google
amazon mission statement vision statement amazon
starbucks mission statement vision statement starbucks
walmart

Manzo, C. (2015). 5 Lessons Library Websites Can Learn from Buzzfeed. Weave: Journal of Library User Experience, 1(3).

Mirvis, P., Googins, B., & Kinnicutt, S. (2010). Vision, mission, values. Organizational Dynamics, 39(4), 316.

Salem Khalifa, A. (2011). Three Fs for the mission statement: what’s next?. Journal of Strategy and Management, 4(1), 25-43.

Tandoc Jr, E. C. (2018). Five ways BuzzFeed is preserving (or transforming) the journalistic field. Journalism, 19(2), 200-216.

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