Carbonite mission statement is
“to provide the peace of mind that comes
with protecting your digital life. Our cloud solutions make data durable.” This
statement indicates that Carbonate recognizes the vulnerability of data in the
modern era. It, therefore, takes this opportunity to shield its customers from
such eventualities through its services. These components make up this
statement by Carbonite.
Distinguished services
Improve lives
The services offered by Carbonite are unique and tailored
to the contemporary needs of its customers. For instance, the carbonite
Safe® product is an ideal way for individuals and businesses to
secure the digital safety of their files. It is a service that protects
virtual, physical and legacy systems of a company through an integrated
platform. The presence of such protective mechanisms keeps the Carbonite
clients confident while running their activities, and this directly translates
to better and stress-free lives.
The mission and vision statements of Carbonite Corporation shows how much this company values its customers through the data protection and back up services it offers. The rise of this firm, in the year 2006, was timely considering the modern data era where companies and individuals are in high demand for secure backup services. Ideally, a corporate vision statement defines the future state of a company. On the other hand, a corporate mission statement identifies the strategies that would make the company realize that future.
For Carbonite, both its mission and vision statements are all about giving its clients the best digital experiences with its services. In addition, Carbonite has drastically grown into a highly credible entity due to its core values that prioritize on its customers rather than the growth of the firm. With these, this company has risen into a major player in the digital space industry.
Vision
Statement
Carbonite vision statement has not been published in its
website so far. All its activities, however, depict this company as a “one-stop-shop for data protection needs of
every kind.”
The management at Carbonite has implemented numerous
strategies, including the acquisition of Evault to strengthen the capacity of
this company. Today, Carbonite prides to be a reliable online backup and data
protection corporation.
Core
Values
Carbonite core values comprise “power, simplicity, value and security.” The company states that
these are the primary pillars it operates on. They have particularly been
critical in ensuring that it meets the needs of all its customers, both simple
and complex in the best way. The ability of Carbonite to balance offering
better services at affordable rates is also consistent with these values.
References
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values: what do they say? Organization Development Journal, 29(1).
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& David, F. R. (2003). It’s time to redraft your mission statement. Journal
of Business Strategy, 24(1), 11-14.
David, M. E.,
David, F. R., & David, F. R. (2014). Mission statement theory and practice:
a content analysis and new direction. International Journal of
Business, Marketing, & Decision Science, 7(1).
Peyrefitte, J.,
& David, F. R. (2006). A content analysis of the mission statements of
United States firms in four industries. International Journal of
Management, 23(2), 296.
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(2013). A comparative analysis of mission statement content and
readability. Journal of Management Policy and Practice, 14(6),
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(2008). The mission statement. Journal of business communication, 45(2).
