Most noticeably, the leaping caribou is now a coffee brown color and in the brand s playful nature, is assembled out of graphic elements, including a coffee bean at the heart of the animal and C shaped antlers. The caribou also now leaps to the right, signifying the company s vision and movement toward the future.
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Caribou Coffee Company Mission Statement History
Caribou Coffee Company mission statement remains unchanged through 2020 and 2021
