Casper mission statement is “to improve the 26 years we each spend in bed and to brighten the days
in between.” The firm shows that it is obsessed with sleep and related
services, and that is why it strives to make the best products in this niche.
These are the primary components in this statement:
- Distinguished sleep products
- Global reach
Ideally, Casper is all about sleep products such as mattresses,
pillows, and beds among others. To achieve an unmatched quality, the company
exploits research and technology, and these contribute to its highly demanded
products. The quality of these products is what has taken the popularity of
this company beyond its humble beginnings in New York in 2014 to a global
Casper Sleep is an e-commerce enterprise that deals with affordable sleep products. The mission and vision statements of this company show that Casper has mastered the art of running its business in the most effective ways with a focus on the experience its clients get. A corporate vision statement defines where a business wants to be in the near future, while a mission statement indicates the appropriate actions that would enable the management to accomplish this set vision.
In this case analysis of Casper, the vision statement of the company talks about releasing the potential of its customers with its products. On the other hand, the mission statement emphasizes the overall sleep experience it treats its customers to. Casper also stresses the role that its core values play in its overall success. The company indicates that they are significant in its ability to keep up with its mission and vision statements.
Casper Corporation has not published an official vision
statement. However, the company states that it is “here to awaken the potential of a well-rested world,” which shows
how much it acknowledges the importance of sleep to the overall productivity of
To satisfy this ambition, this company teams up with the
very best researchers and designers, together with innovative engineers to
create products that meet the needs of its customers.
Casper core values comprise “innovations, risk reduction, cost reduction, and status.” The
business approach of Casper leaves the customers stunned due to the experiences they enjoy.
These are embedded in the core values of the company that prioritize on
creating the best products. The company goes ahead to offer many other treats
to its customers, and this has transformed Casper into the global sleep giant
company it is today.
Casper Mission Statement History
Casper mission statement remains unchanged through 2020 and 2021
- Analoui, F., & Karami, A.
(2002). CEOs and the development of the meaningful mission statement. Corporate
Governance: The international journal of business in society, 2(3),
- Casper – Home.
- Grusenmeyer, D. (2009). Mission,
vision, values & goals.
- Ireland, R. D., & Hitt, M. A.
(1992). Mission statements: Importance, challenge, and recommendations for
development. Business Horizons, 35(3), 34-43.
- Mirvis, P., Googins, B., &
Kinnicutt, S. (2010). Vision, mission, values. Organizational Dynamics, 39(4),
- Salem Khalifa, A. (2011). Three Fs
for the mission statement: what’s next?. Journal of Strategy and Management,
- Spallina, J. M. (2004). Strategic
planning–getting started: mission, vision, and values. J Oncol Manag, 13(1),
- Stone, R. A. (1996). Mission
statements revisited. SAM Advanced Management Journal, 61(1), 31.