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Southwest Airlines mission is “Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.” This mission statement shows what Southwest Airlines business does. The details cover the airline’s aims and its...

Levi’s mission statement is, “ To sustain responsible commercial success as a global marketing company of branded apparel.” We must balance goals of superior profitability and return of investment, leadership market positions, and superior products and service. We will conduct our ...