Chick-fil-A is not an ordinary restaurant. Its mission and vision statement demonstrates the unique business approach that combines client service perfection with unprecedented respect for the need for its workers to worship.
The close connection between the business and religion has seen it effectively practice values that make it a favorite destination for customers wherever it operates. Ever since its foundation by Trett Cathy in 1946, Chick-fil-A has maintained an unbelievably high business moral levels.
A corporate vision statement defines what the company would want to achieve or known for in the future, while its mission statement comprises the strategies it uses to get there. In this case analysis, it is clear that the vision statement of Chick-fil-A is all about leading and dominating the restaurant industry with its unique customer service approaches.
On the other hand, the mission statement of Chick-fil-A is all about appreciating not only the presence of its customers but also God in the success of its business. The interlink between the branding of this restaurant and religious respect is highly emphasized in the two corporate statements. It is also displayed in the core values of the company that the management considers critical in the overall performance of Chick-fil-A.
These values are the principles that guide all stakeholders and workers in Chick-fil-A to comply with its work philosophy of respecting each other while treating customers in the best way possible. Most importantly, the working together of core values at Chick-fil-A and the corporate statements is what has transformed this company into what it is today.
Chick-fil-A Mission Statement
Chick-fil-A’s mission statement is “To be American’s best quick-service restaurant at winning and keeping customers.” The emphasis placed in this statement is on the dominance position the company would want to achieve in the sector. Its focus is to refine its brand and services in such a way that it outsmarts all the other players by being second to none. The mission statement has the following features:
- Improving health. As a quick-service restaurant, Chick-fil-A understands the importance of preparing its food products with the health of its customers in mind. The attitude at the restaurant is all about serving people with foods that improve and boost their health. As a result, quality is the order of the rather than quantity, and this is why Chick-fil-A has gained so much popularity across the states in the U.S. due to the diligence they put in every dish. Mind you, the company has even gone father to inform its clients the ingredients in all its products so they can make appropriate choices based on nutrition and allergens. Such exceptional care and services are only available at Chick-fil-A.
- Improving communities. In this second feature, Chick-fil-A reveals that its operations are not simply focused on developing its business profile. The company acknowledges that it is as good as the people it serves, explaining its commitment to stimulating social growth and community development through numerous initiatives. For instance, Chick-fil-A is an active supporter of environmental conservation efforts through what the company calls upcycling to design its homemade fabrics and bottles among other utilities. In addition, it takes part in other developmental projects including direct sponsorship of communal clean-up projects.
- Become America’s best. Chick-fil-A has been satisfying this last component in its mission statement ever since it was founded. The company has been able to keep up with the changing business landscape without wavering off from its philosophy of treating its customers and other stakeholders with the respect and care they deserve. To stay updated with the shifting customer preferences, Chick-fil-A came up with a system where the company prioritizes its ‘cook less, more often’ mantra, directed towards satisfying the demand for fresh foods. The restaurant complements this with its distinguished customer services and etiquette, both online and in its physical outlets leading to its fame across the U.S.
Chick-fil-A’s vision statement is “to glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.” The vision statement weaves religious principles into the dedication that the company shows towards improving itself and its customers. The statement shows how it sees itself as a servant towards its customers and communities, and its complete willingness to offer the best services. This vision statement has the following components:
- Glorify God through service. Unlike many companies across the globe, Chick-fil-A recognizes and appreciates the place of religious teachings in the service of its customers. The company reflects these teachings through its activities. In fact, this is one of the primary reasons the company never compromises the quality of its food as the demonstration of its respect for serving God’s creation – humanity. Its schedule also considers the need for its workforce to rest and worship so they can resume work on a Monday rejuvenated and strong to serve even better.
- Positive influence on everyone. Chick-fil-A is definitely a darling from its hometown Georgia to other states in the country because of the impact it has on people who come in contact with it. For instance, the passion demonstrated by the management trickles down not only to the franchisers in over 2000 Chick-fil-A restaurants in the U.S. but also to their workers and suppliers. All of them maintain a surprisingly high level of compliance with the principles of this company, making it one of the most coveted businesses in the nation.
Chick-fil-A’s core values comprise “customer first, personal excellence, continuous, improvement, working together, and stewardship.” There is no doubt that the business model adopted by Chick-fil-A has been a success because of these values.
The customer is clearly at the heart of Chick-fil-A considering the emphasis it places on quality products and services. The management makes this a reality by creating an environment where individual workers can grow, interrelate and hone their skills in such a way that they advance the overall purpose of the company, which is to serve its customers without limitations.
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