Daycare mission statement is “First, we
wish to provide parents with an easy to use daycare finding resource. Second,
to provide daycare operators with an efficient and effective means of
announcing their services. And finally, we wish to provide both communities
with value-added information related to child care services and products.”
It has the following main components:
- Best daycare finding
- Marketing daycare
- Empowering the
The first component acknowledges how
challenging it is to find a
trustworthy and quality daycare facility in the U.S. In response to this,
Daycare helps and links parents to the 225, 000 best facilities in the nation.
The second one shows how the institution also assists the operators to not only
achieve the expected standards but also raise their reputation in the market.
Daycare does this by giving them a platform to showcase what they offer. In the
last component, Daycare reveals its additional duty to the public by educating
them on what to look out for while searching for a daycare facility of their
Daycare is a child-friendly institution that has proven it is the best facility for taking care of the young ones in the U.S. since 1997. The facility is run based on key principles of caring for the children and the related stakeholders. The mission and vision statements of Daycare reflects the wishes of its founders, Sheri and Michael Castello, which is to provide value-based services to the people it serves. Ideally, a corporate vision statement determines the future aspirations of a company, while a corporate mission statement describes how to achieve these future goals.
In this case of Daycare, the vision statement is on making this institution the leader in what it does. On the other hand, the mission statement identifies three primary strategies through which Daycare can fuel its growth. The core values of this facility are perfect for what it does. They work together with the mission and vision statement to create an interactive and progressive institution.
Daycare has not provided an official vision
statement in its site yet. The facility, however, makes it clear through its
services that it seeks to be a leader in the sector.
To advance this implied vision, Daycare is
always on the lookout for the best strategies to streamline the daycare
business and provide the best services to the customers.
Daycare core values comprise “child-first,
compassion, integrity, and safety.”
With these values, the management of this
institution has excelled in focusing its workforce on quality-based services.
As a consequence, Daycare is one of the most popular organization in this
- Cochran, D. S., David, F.
R., & Gibson, C. K. (2008). A framework for developing an effective mission
statement. Journal of Business Strategies, 25(2), 27.
- Davis, J. H., Ruhe, J. A.,
Lee, M., & Rajadhyaksha, U. (2007). Mission possible: Do school mission
statements work? Journal of business ethics, 70(1), 99-110.
- Daycare – About.
- Gurley, D. K., Peters, G.
B., Collins, L., & Fifolt, M. (2015). Mission, vision, values, and goals:
An exploration of key organizational statements and daily practice in schools. Journal
of Educational Change, 16(2), 217-242.
- Mirvis, P., Googins, B.,
& Kinnicutt, S. (2010). Vision, mission, values. Organizational Dynamics,
- Spallina, J. M. (2004).
Strategic planning–getting started: mission, vision, and values. J Oncol
Manag, 13(1), 10-11.
- Stone, R. A. (1996).
Mission statements revisited. SAM Advanced Management Journal, 61(1),
Visited 20 times, 1 visit(s) today