Dicks Sporting Goods mission statement is “to
be the No. 1 sports and fitness specialty retailer for all athletes and outdoor
enthusiasts through the relentless improvement of everything we do.” The
statement reveals how important the market position is for this company. It has
the following primary features:
- Improves lives
- Exceeding expectations
To meet the needs of the first feature, Dicks
Sporting Goods ensures that its products
comply with certain quality standards. Through its stores, the company
brings all the athletes the various fitness materials they need to realize
their potentials. Other than this, it operates various specialty stores that
offer more such as the Golf Galaxy and DICK’S Team Sports HQ with various forms
of sports-related services. Some of these comprise scheduling and scorekeeping
among others. Such services show how passionate Dicks Sporting Goods is in what
Dicks Sporting Goods is a major retailer of sporting goods in America. The firm was started in 1948 in Coraopolis as a bait-and-tackle store but has since transformed itself into the global outfit it is today. Throughout this growth journey, its mission and vision statements have been critical. They direct the developmental plans and mechanisms making Dicks Sporting Goods competitive at all levels.
A corporate vision statement creates a future ambition, while a corporate mission statement identifies strategies of achieving it. For Dicks Sporting Goods, its vision statement is all about perfection and making its brand the most acceptable and sought-after. The mission statement complements this by emphasizing on relentlessness to make this company a top brand in the U.S. and beyond. Dicks Sporting Goods has unique core values that also adds to its success. They are invaluable to the progress the company is making towards its vision.
Dicks Sporting Goods vision statement is “to
build brands that serve and inspire athletes and outdoor enthusiasts also to
create value for the shareholders through improvements of everything they do.”
The statement has two features:
- Serve and inspire
- Create values
The first component represents the main purpose of Dicks Sporting Goods. The company sacrifices everything to help people excel in sports through its operations. While doing this, it also creates values for everyone who interacts with it. Its corporate social responsibility programs are a perfect example of its achievements.
Dicks Sporting Goods core values comprise “passion,
quality-first, customer-friendly, honesty, and respect.” Over the years,
this company has thrived so much due to the healthy internal environment
created by these core values. In fact, they are the reason for the influence it
M., & Feleagă, L. (2019). Mission, Vision, and Values of Organizations, the
Catalysts of Corporate Social Responsibility. Audit financiar, 17(1).
J. V. (2002). The mission statement is a strategic tool: when used
properly. Management Decision.
G. H., & Itoh, M. (2019). Trends of Corporate Mission Statements: From pursuing
profit to distinctive and social value. HOLISTICA–Journal of Business
and Public Administration, 10(3), 27-36.
R. E., & Mizon, J. (2018). In Search of Organisational Values: a
collaborative action research study to find values to underpin the
organisational vision and mission. eO and P, 25(4),
A. A., Lawal, F. A., & Agwu, E. (2016). Vision and Mission in Organization:
Myth or Heuristic Device? The International Journal of Business &
Visited 271 times, 1 visit(s) today