Dollar General Mission, Vision & Values

Dollar General Mission Statement

Building a culture that respects the dignity and differences in others is driving our success. Our commitment to diversity and inclusion is supported through our actions, decisions, and initiatives. At Dollar General our mission of Serving Others includes everyone!

Dollar General Vision Statement

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Dollar General Values

  • Convenience, Quality & Great Prices
  • Respect & Opportunity
  • A Superior Return
  • A Better Life
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