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doTERRA Mission Statement and Vision Statement

doTERRA Mission Statement and Vision Statement

doTERRA mission statement is: "Brings healing and hope to the world by providing 
global communities with the tools needed to become 
self-reliant. Through projects addressing the needs of 
microcredit lending; access to healthcare, education, 
sanitation and clean water, and fighting child 
sex-trafficking, individuals are empowered and lives 
are changed”"

Introduction

doTERRA Healing Hands Foundation mission statement and vision statement manifests the general desire to provide global communities with tools needed to be self-reliant.

doTERRA Healing Hands Foundation’s progress is a result of effective strategic management that applies a mission statement and a vision statement suited for health care and business professionals. Having experienced the life-enriching power of essential oils, a group of health-care and business professionals collaborated with a common goal of creating a new standard of essential oils that would influence individuals and communities around the world. In 2008,  doTERRA, meaning “Gift of the Earth,” began its operation.

In sharing the essential oils worldwide, doTERRA aimed to serve people and communities with the various resources that they had. Initially, this was done by donating to charities, fundraising, and community outreach projects, but it eventually grew to much more.

The doTERRA Healing Hands Foundation was founded in June 2012 as an official 501(c)(3) non-profit organization. The foundation is one of the ways doTERRA reaches out and serves communities that are in need. They do this by partnering with organizations and doTERRA Wellness Advocates who offers hope to millions around the world.

Through the foundation’s efforts, many lives are saved and freed from diseases and poverty, and communities are empowered with the knowledge and skills to become self-reliant and productive.

The first donations of doTERRA Healing Foundation went to microcredit lending funds through the nonprofit organization named Mentors International. Through this fund, and the additional funds that have been generated from over the years, credit is provided to small business owners that do not have access to financing opportunities where their only option is to borrow from unethical and even dangerous lending sharks.

The partnership between doTERRA Healing Foundation and Mentors International, they provide the hardworking entrepreneurs with small business loans and education to help them succeed in their business enterprises. These loans offer opportunities for personal and family growth and development which helped them be removed from poverty.

In addition to microcredit lending, the doTERRA Healing Foundation focuses on programs and organizations that work to improve sanitation and water availability, health care, and educational opportunities. To encourage and support the many existing service programs, the Wellness Advocates are able to request assistance from doTERRA Healing Foundation for projects or service programs they are involved in.

The first hurdle to overcome was the  establishment of a standard of quality in an industry that never had one. The founders of doTERRA were committed to providing only the highest quality and purest essential oils that families are assured that they are using only the best to promote health and wellness to their loved ones.

This success is attributed to stringent measures to ensure the mission and vision statements are fulfilled. In theory, the foundation’s vision statement provides organizational direction toward a desired future condition of the foundation. On the other hand, the foundation’s mission statement present business goals and guides strategic management in the foundation. For example, the foundation emphasizes target customers’ convenience in accessing the best therapeutic essential oils in the world.

doTERRA Mission Statement

doTERRA Healing Hands Foundation mission statement is “brings healing and hope to the world by providing global communities with the tools needed to become self-reliant. Through projects addressing the needs of microcredit lending; access to healthcare, education, sanitation and clean water, and fighting child sex-trafficking, individuals are empowered and lives are changed” The foundation’s mission shows that the foundation focuses on making communities becoming economically self-reliant. The following are the major components of doTERRA Healing Hands Foundation’ mission statement:

  1. Hope and healing
  2. People empowerment
  3. Improvement of life

The first component of the doTERRA Healing Hands Foundation’s mission signifies the

foundation’s goal of bringing hope and healing to the world by providing income-generating activities that will make the communities self-reliant. An example would be the marketing of the products of doTERRA Healing Hands Foundation such as the therapeutic-grade essential oils. The second component of doTERRA Healing Hands Foundation mission statement is all about how it will give projects to the communities  their needs in their financing needs  through micro-lending, accessibility to healthcare, education for all, access to sanitary and clean water, fight sex-trafficking. In return, the people will be empowered to overcome all the challenges of society if they are financially capable and independent. Finally, the third component of doTERRA Healing Hands Foundation’s mission statement shows that the global communities will get more from the productivity of their business endeavors and will eventually improve their financial standing in effect will improve their live and free from poverty.

Vision Statement

doTERRA Healing Hands Foundation’s Mission Statement is “bringing a new standard of  therapeutic-grade essential oils of the world.
They wanted something different that would appeal to all people- from those who knew nothing of essential oils, to those who were considered experts in the field. Though doTERRA has experienced phenomenal growth, these same individuals work to maintain the culture of a small company where everyone has a voice and a place. doTERRA Healing Hands Foundation’s vision statement has the following components:

  1. Innovative therapeutic oils
  2. Worldwide acceptance
  3. Worker friendly environment

The first component shows that doTERRA Healing Hands Foundation’s vision statement assumes to inspire innovations and positive changes in their product such as the therapeutic-grade essential oil. The second one shows the target market for these changes and products which hopes to keep the world free from disease. The third component is the practice of good human resource management.

References

Bartkus, B., Glassman, M., & McAfee, B. (2006). Mission Statement Quality and Financial

Performance. European Management Journal, 24(1), pp.86-94.

Ekpe, E.O, Eneh., S.I., & Inyang, B.J. (2015). Leveraging Organizational Performance Through

Effective Mission Statement. International Business Research, 8(9), p. 135.

King, D.L., & Case, C.J. (2013). 2012 Mission Statements: A Ten Country Global Analysis.

Academy of Strategic Managemet Journal, 12(1).

Kirkpatrick, S.A. (2016). Build a Better Vision Statement: Extending Research With Practical

Advice. Rowman & Littlefield.

See Also
apple mission statement vision statement apple
nike
google mission statement vision statement google
amazon mission statement vision statement amazon
starbucks mission statement vision statement starbucks
walmart

Lucas, J.R.(1998). Anatomy of a Vision Statement. Management Review, 87(2), p. 22.

Manohar, S.S., & Pandit, S. R. (2014). Core Values and Beliefs: A Study of Leading Innovative

Organizations. Journal of Management Policy and Practice, 14(6), pp. 667-680.

Pace, S. (2017). Shaping Corporate Brands: From Product Features to Corporate Mission.

International Studies of Management & Organization, 47(2), 197-2015.

Rajasekar, J. (2013). A Comparative Analysis of Mission Statement Content and Readability.

Journal of Management Policy and Practice, 14(6), 131-147.

Salem, K.A. (2012). Mission, Purpose, and Ambition: Redefining the Mission Statement. Journal

of Strategy and Management, 5(3), pp. 236-251.

Singal, A.K., & Jain, A.K. (2013). An Empirical Examination of the Influence of Corporate

Vision on Internationalization. Strategic Change, 22(5-6), pp. 243-257.

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