Dropbox mission statement is “to design
a more enlightened way of working.” The company shows that it prioritizes
on redesigning and improving the working experiences in the modern era. Its
statement includes two main components:
Enhanced working designs
Improving lives
Dropbox provides specialized services such
as personal cloud, file synchronization, cloud storage, and client software
among others. The company is constantly researching
and devising smart ways of making work enjoyable and seamless. With its
services, individuals experience organized working spaces, reduced busywork,
and improved focus. In this way, the company directly contributes to the
productivity of individuals. In fact, its use in groups eliminates distractions
and increases the flow of work.
Table of Contents
Introduction
Dropbox is a popular corporation that specializes on file hosting services. It was founded in 2007 to provide a modernized workspace for professionals through creative approaches that make it easy to handle and synchronize files. Dropbox draws a lot of its success from the use of corporate statements as central tools for guiding its operations.
A corporate vision statement is all about the growth direction of a business, while a corporate mission statement describes the technicalities of promoting the growth process. The vision statement of Dropbox focuses on being a dependable company that simplifies work for its clients. Its mission statement complements this vision by prioritizing on designs that leave a difference in the working life of individuals and teams. Dropbox incorporates specific core values such as accountability to ensure that it remains on track in this journey.
Vision
Statement
Dropbox vision statement is “to provide
transformative services that transform the way people work.” While this is
not the official vision statement of the company, it represents everything
Dropbox has been striving for since its foundation.
The firm has built unique products to
accommodate the various needs of different clients. It has packages that range
from plus, professional, business, and enterprise. All of these offer varying
services with the most common ones including the capacity to transfer files
without worries about security and delivery hitches, and seamless integration
of Dropbox services with other conventional tools.
Core
Values
Dropbox core values include “accountability,
flexibility, security, and trust.” The company enforces these values to
ensure that it builds a reputation as a trustworthy and dependable service
provider. Considering the sensitivity of information from different companies
and individuals, it is crucial for Dropbox to assure its clients of their
security through these values.
References
Babnik,
K., Breznik, K., Dermol, V., & Širca, N. T. (2014). The mission statement:
organizational culture perspective. Industrial Management & Data
Systems.
Chun,
R., & Davies, G. (2001). E-reputation: The role of mission and vision
statements in positioning strategy. Journal of Brand Management, 8(4),
315-333.
David,
F. R., & David, F. R. (2003). It’s time to redraft your mission
statement. Journal of Business Strategy, 24(1), 11-14.
