Etsy mission statement is “to keep human
connection at the heart of commerce.” The emphasis of human connection
reveals the uniqueness of all the items that the company offers to its clients
especially in the modern mechanized sector. The statement has the following
- Preserving human
- Distinguished quality
By ‘preserving human connection’ Etsy means
promoting the early ways of creating products. The company is a rare type of
business in the contemporary era that supports and encourages creativity. It
does this by providing a global platform where individuals can showcase their
artistic tendencies through antique items. Etsy, therefore, brings the market
closer to them. Some of the products are in the home and living category, toys
and entertainment, as well as art and
collectibles among others. In this way, the company encourages them to
design better and intriguing pieces for yearning customers.
Etsy is a one-of-a-kind type of business founded in 2005 in the U.S. The firm is renowned for its vintage products and craft items. All the goods from the different categories at Etsy are handmade with a minimum of 20 years. The mission and vision statements of this company show how important it is for Etsy to uphold its reputation as a leading player in this industry. That is why it emphasizes on quality.
A corporate vision statement is important because it gives a company a growth direction. For Etsy, its focus is to grow into a global enterprise. On the other hand, a corporate mission statement provides the technicalities of spurring growth within a company. The mission statement of Etsy indicates the importance of appreciating the human touch in this business rather than over-relying on automation. The core values adopted by this company further increases its pace of growth towards the set vision.
Etsy corporation is yet to publish an
official vision statement on its website. The company states that it strives to
maintain its status as a global marketplace for all the creative items it
Reaching out to a wider market is crucial
as it makes Etsy an ambassador of the great ideas enshrined in the handcrafted
Etsy core values include “commitment to
craft, minimize waste, embrace differences, dig deeper, and lead with optimism.”
The company also calls these its guiding principles.
Their influence in the development of this
company is certain, as they stimulate a supportive and change minded commerce.
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