mission statement is “to provide
affordable and dependable direct auto insurance to drivers across the United
States, while also representing our customers in their time of need following
an accident.” For years, this is exactly what GEICO has been gifting its
customers with everywhere it operates. The high number of covers it has given
out vindicates the top position that it holds today among all other auto
insurance companies. The mission statement has the fooling points:
- Improving communities
- Improving lives
first component in this mission statement is satisfied by the various policies
that GEICO offers to keep people and companies secured against any
unforeseeable eventualities. The property, business, and motor
vehicle insurances have for a long time restored people and
businesses to their original economic situation, maintaining the stability of
the society. Similarly, the responsiveness and the sacrifice that GEICO depicts
while helping its customers when unfortunate events occur show how much the
company cares about the lives of its clients.
For any business to thrive in the insurance industry, it must be versatile enough to adapt to the dynamic business environment. GEICO has proven that it was cut out for the highly competitive auto insurance sector considering its growth trend and rise as the second-largest player in the U.S.
In fact, its mission and vision statements reveal how progressive GEICO has been for over 80 years since it opened business in 1936. A corporate vision statement indicates where a company aspires to be in the future. GEICO’s vision emphasizes on the impacts the company wants to have on the overall welfare of its stakeholders and the communities.
On the other hand, a corporate mission statement describes the particular ways that would lead to the realization of the mission statements. For GEICO, the mission statement highlights the affordability and dependability of its insurance products to all its clients. To stay afloat and relevant for so many years calls for more than simply corporate statements. This is as evidenced by the core values of this organization.
official mission statement is yet to be published on its website. Despite this,
the organization has shown that it is determined to “offer more than car insurance by keeping all people secured against all
unanticipated threats.” Since its establishment, GEICO has maintained its
word, and gone ahead to expand its insurance coverage to include other aspects
and properties other than motor vehicles. The vision statement has the
- Keeping people secured
- Exceeding expectations
GEICO is recognized as a top brand due to its affordable yet dependable
insurance covers. The packages that the company offers give customers varied
options to choose from. In fact, while many other insurances limit what they
can cover to only a few types of assets, people and companies enjoy much more
core values comprise “service,
integrity, and growth.” Ever since its establishment, GEICO highly values
the importance of going all out to offer its customers the best services. The
company acknowledges that this is what has enabled it to grow into
the corporation it is today, coupled by delivering its services the
right way. In this way, everyone grows together with the company.
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