Girl Scouts mission statement is “Girl
Scouting builds girls of courage, confidence, and character, who make the world
a better place.” The statement emphasizes the difference that the
organization makes in the life of its members. It has these main components:
- Improving lives
- Exceeding expectations
The central role of Girl Scouts is to expose,
nurture, and mold girls into responsible and productive adults. The
organization targets specific attributes that transform individuals into
leaders. It also exposes them to learning experiences while interacting with
professional women who believe in its cause. Currently, it has over 2.5 million
members. As the second component suggests, there is more to what the
organization has to offer. Its programs are inclusive of fun-filled activities
such as outdoor games as well as adventurous trips to diversify the learning
The Girl Scouts is an American youth organization that focuses on empowerment and unlocking the potential of young American females within and outside the borders of the U.S. It was launched in 1912 by Juliette Gordon Low to impart and develop leaders from this target group. The establishment is led by corporate mission and vision statements that emphasize the difference that Girls Scout has in the outcome of girls. A corporate vision statement provides a future goal for a firm to pursue.
For Girl Scouts, its vision statement is all about the leadership impacts it has on its audience. A corporate mission statement, on the other hand, describes strategic ways of progressing a firm towards the vision. In this case, the mission statement by Girl Scouts targets three main qualities of a leader – confidence, courage, and character. The core values of this organization emphasize similar elements, and this is what makes Girls Scout a unique entity.
Though not published in its site, the
vision statement of Girls Scout shows that it “provides an all-girl and
girl-controlled environment where girls can discover, maximumly learn, and hone
their leadership skills.” The statement has two components:
- All girl’s environment
- Discover, learn and hone
The organization considers the one gender
inclined environment that it provides as an ideal one where girls can realize
their leadership potentials. In this way, the members get an opportunity to
build stronger identities and embrace both the laws and the promise of the Girls
Scout. These drive them to become successful individuals.
Girls Scout core values include “courage,
confidence, leadership, character, and entrepreneurship.” With these
values, the organization creates a supportive system where every individual is
part of the overall unit.
W. B. (2014). Achieving an Institution’s Values, Vision, and Mission. College
Quarterly, 17(2), n2.
B., Egmont, S., & Watkins, L. (2011). Mission, Vision, and
Effective Nonprofit Leadership. FT Press.
- Girl Scouts – Who We Are.
G. (2014). Your company’s purpose is not its vision, mission, or values. Harvard
Business Review. Sep, 3.
P., Googins, B., & Kinnicutt, S. (2010). Vision, mission, values. Organizational
Dynamics, 39(4), 316.
B., & Katz, R. (2011). Mission, margin, mandate: Multiple paths to
scale. Innovations: Technology, Governance, Globalization, 6(3),
Visited 130 times, 1 visit(s) today