GoPro Mission and Vision Statements Analysis

GoPro mission statement is “to help you capture life as you live it, share the experience and pass on the stoke.” The statement highlights the experiences that its customers get from the products and services of this company. The statement by GoPro has the following main features:

Improving lives
Boosting connectivity

The first feature shows that GoPro highly values the memories of its customers. To ensure that they capture them in the best way, it designs sophisticated and quality camera, drones, and apps. Life becomes fun and more fulfilling with the experiences clients get from GoPro accessories. In addition, GoPro increases connectivity and ease of sharing the captured moments through its mobile apps. The integrated system and tools of this company show that it cares about satisfying all the needs of its users.

Table of Contents

Introduction

GoPro has perfected the art of capturing moments and recording experiences through its versatile and state-of-the-art cameras, apps and video editing software. The company essentially lives its mission and vision statements by transforming how people share their lives. A corporate vision statement identifies the future reputation that a company wants to be associated with. On the other hand, a corporate mission statement is all about the strategic ways of growing a firm towards its projected future.

In this case, the GoPro vision statement emphasizes the inspiration that users get from its products and services. The mission statement focusses on the great experiences and the developmental path of GoPro. The business profile of this company is also dependent on core values. They create a healthy environment for the company to thrive and achieve both the mission and vision statements.

Vision Statement

GoPro vision statement is “we dream. We have passionate ideas about what is possible in this world. Our passions lead us to create experiences and realities that expand our world and inspire those around us.” This statement emphasizes on the desire to inspire individuals and the world to greatness. It has these components:

Increasing possibilities

Inspiring the world

With GoPro, people can now get even the most unlikely shots and videos. The sophistication of the products of this company makes many things a reality today. Other than this, GoPro continues to enable people to do the extraordinary through its camera technology.

Core Values

GoPro core values comprise “trustworthiness, curiosity, creativity, and future-mindedness.”

To stay ahead of its competitors, this company strives to maintain its popularity and trust among its customers through quality and reliable products. Moreover, GoPro is always on the lookout to incorporate the latest advancements to its designs.

References

GoPro – About.
Hattangadi, V. (2015). Changing and Aligning of Vision and Mission Statements. Sansmaran Research Journal, 5(2), 25-28.

Heinle, D. P. (2001). Vision, Mission, and Team Member Commitment. Home Health Care Management & Practice, 13(2), 85-92.
Hofstrand, D. (2009). Creating a mission statement, setting goals and developing strategies. Iowa State University Extension, Ag Decision Maker.
Taiwo, A. A., Lawal, F. A., & Agwu, E. (2016). Vision and Mission in Organization: Myth or Heuristic Device?. The International Journal of Business & Management, 4(3).