Has Twitter’s Mission Changed from its Inception to Now?

Twitter has always been intentional about the safety of its users. Its sole purpose is to create a safe space for people to talk and express themselves freely. Twitter expanding adding new features to meet the trends of the modern world and nowadays, Twitter users can even use Twitter growth service to reach a larger audience to amplify their expression. So, all improvements ranging from adjustments in its features, technology, and rules are constantly being restructured to support this cause.

To enhance user experience, this SM giant has set five guiding principles to help users enjoy its platform:

Twitter’s Guiding Principles

Promoting Health

Due to the diversity in opinion, ideas, and race of its users, Twitter has set the safety of public conversations as a top priority. To limit the number of toxic and legal contents users get to see, certain tools have been provided to control their interactions.

Earning people’s trust

Twitter also cares about earning the trust of its users. Hence, providing a seamless experience is all they care about.

Making things straightforward

At Twitter, transparency guides their operations, leaving no room for unaccountable actions or ambiguity.

Uniting profit and purpose

Twitter supports initiatives that aim at promoting the diversity and equality of all humans. In cases of emergencies, tools are also provided to create global awareness, as seen in the case of the COVID-19 pandemic.

Being fast, free, and fun

Twitter is all about authenticity. So, they encourage their staff and users to be themselves at all times.

How Twitter’s Mission Has Evolved

Twitter has released a new strategic statement, which has users a tad bit confused. This new statement says: “Reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue-generating Internet companies in the world.”

Compared to its previous mission statement: “To give everyone the power to create and share ideas and information instantly, without barriers.” Their new strategic statement seems a little inarticulate and has people wondering if a mission statement is important, since Twitter realized an increase in its stock price after a 220-character tweet on its new mission.

A Change in Its Tweet Structure

The idea behind Twitter when it was first launched was to provide a platform for friends to share messages like with SMS and to the public. There was also a limitation on the characters (influenced by the SMS limits of phones produced at the time), which restricted tweets to 140 characters.

The brief SMS structure made Twitter even more popular, as people found this feature appealing. However, the safety of this platform has been tampered with, and Tweets don’t seem as harmless as they used to be. Lots of recent tweets are aimed at promoting hate, inauthentic news, and cyber-bullying. Its anonymity features have also let people express their negativity, which kills the essence of the “freedom of speech mission.”

The shortcomings of Twitter have prompted its CEO, Jack Dorsey, to put more effort into labeling misleading, abusive, and illegal content to their best abilities.

On the brighter side, verified public figures now have easy access to the masses, as they share their plans and thoughts with them. Twitter is also gradually becoming an integral part of our lives, as it is slowly changing into a news outlet.  Regardless, Twitter still is the go-to platform for people who want to share their opinions and thoughts publicly.

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