Hilton Mission and Vision Statement Analysis

Hilton’s mission statement is “to be the most hospitable company in the world – by creating heartfelt experiences for Guests, meaningful opportunities for Team Members, high value for Owners and a positive impact in our communities.” Based on this statement, the manner in which the company relates to its customers and other stakeholders is the most important aspect for Hilton. The statement has these three elements:

  1. The most hospitable global firm
  2. Improves lives
  3. Improves communities

Since it first came into operation in 1919 in Texas, Hilton has constantly been recognized for its professionality and ability to care for its clients. The loyalty that it has created among its customers for decades is what has seen it rapidly expand, opening hundreds of outlets across the globe. Perhaps, the quality of the services that it offers, including customizing everything based on a client’s preferences is something that sets Hilton apart from many other players in this sector. At Hilton people feel fulfilled, satisfying the second component of this mission. Hilton also does more by contributing to the overall growth of the societies where it operates.

Introduction

The mission and vision statements by Hilton hotels and Resort are a reflection of a company that has learned to perfect the art of hospitality and related services. With these two corporate statements, anyone can get a feel of how special it is to spend time or invest with Hilton hotels as a brand.

A corporate vision statement is a future roadmap indicating the growth path of a company. For Hilton Hotels, the primary goal is to create memorable experiences for everyone it comes in contact especially through its distinguished services. On the other hand, a corporate mission statement outlines the strategic tactics that would translate the vision of a company into a reality.

Hilton hotel has a mission that narrows down everything it does to one concept – hospitality. Together with the core values, this organization recognizes the difference that being cordial and in a professional way can have in the entire society and its brand as well.

On the other hand, a corporate mission statement outlines the strategic tactics that would translate the vision of a company into a reality. Hilton hotel has a mission that narrows down everything it does to one concept – hospitality. Together with the core values, this organization recognizes the difference that being cordial and in a professional way can have in the entire society and its brand as well.

Vision Statement

Hilton’s vision statement is “to fill the earth with the light and warmth of hospitality.” This statement shows that Hilton strives to remain atop while demonstrating the most dynamic ways of keeping mother earth vibrant through its services. That is a depiction of limitless leadership in the hospitality industry. The vision statement has the following main points:

  1. Global reach
  2. Light and warmth of hospitality

Today, the presence of Hilton Hotels is felt across the globe through its amazing offers, and in this way, enables the organization to meet the needs of its first component. To ensure its customers enjoy the various destinations, Hilton accompanies every travel package with extra customer-specific services that leave them longing for more. 

Hilton Core Values

Hilton’s core values are: “Hospitality, Integrity, Leadership, Teamwork, Ownership, and Now.

Hilton’s core values encompass a set of principles that guide its actions and define its corporate culture. Let’s analyze each of these core values in detail:

  • Hospitality

Hospitality is at the heart of Hilton’s business. It represents their commitment to providing exceptional experiences and creating a welcoming environment for guests. Hilton strives to anticipate and meet the needs of their guests, making them feel valued and appreciated throughout their stay. This value emphasizes the importance of treating guests with kindness, respect, and genuine care.

  • Integrity

Integrity refers to Hilton’s commitment to acting ethically, honestly, and responsibly in all aspects of its operations. This core value emphasizes the importance of transparency, trustworthiness, and maintaining the highest standards of professional conduct. Hilton aims to build long-term relationships with their guests, employees, partners, and stakeholders based on integrity and fairness.

  • Leadership

Leadership is a vital core value for Hilton, emphasizing their desire to be industry leaders and role models. Hilton believes in setting the bar high and constantly seeking innovative ways to enhance their services, products, and operations. They promote a culture of continuous improvement, encouraging their employees to demonstrate leadership qualities and take ownership of their responsibilities.

  • Teamwork

Teamwork underscores Hilton’s belief in the power of collaboration and cooperation. They recognize that achieving success requires the collective effort of their diverse workforce. Hilton encourages employees to work together, leveraging each other’s strengths and fostering a supportive and inclusive work environment. This core value promotes effective communication, cooperation, and mutual respect among team members.

  • Ownership

Ownership reflects Hilton’s culture of accountability and personal responsibility. It encourages employees to take ownership of their work, deliver results, and seek opportunities for growth and development. Hilton empowers its employees to make decisions and take the initiative, fostering a sense of pride and commitment to delivering exceptional experiences for guests.

  • Now

“Now” is a unique core value introduced by Hilton. It represents their commitment to staying agile, innovative, and responsive to the rapidly changing needs and expectations of guests and the hospitality industry. This core value encourages employees to embrace change, think creatively, and seize opportunities in the present moment. Hilton strives to be at the forefront of the industry, adapting quickly to emerging trends and technologies.

Together, these core values form the foundation of Hilton’s corporate culture. They guide the behavior and actions of employees at all levels and contribute to the overall success and reputation of the company. By embracing hospitality, integrity, leadership, teamwork, ownership, and the “now” mindset, Hilton aims to provide exceptional experiences, build lasting relationships, and remain a leader in the hospitality industry.

Hilton Mission Statement History

Hilton’s mission statement has evolved over the years to reflect the company’s growth and changing business priorities. Let’s outline the mission statement history of Hilton, grouping the milestones by year in descending order:

  • Recent Years (2021-2023)

To be the most hospitable company in the world by creating heartfelt experiences for Guests, meaningful opportunities for Team Members, high value for Owners, and a positive impact in our Communities.

In recent years, Hilton has emphasized its commitment to creating exceptional guest experiences, providing meaningful opportunities for its employees, delivering value to its owners, and making a positive impact in the communities where it operates. This mission statement reflects Hilton’s focus on hospitality, employee engagement, and corporate social responsibility.

  • 2017-2021

To be the most hospitable company in the world by creating heartfelt experiences for Guests, meaningful opportunities for Team Members, high value for Owners, and a positive impact in our Communities.

During this period, Hilton’s mission statement remained relatively consistent, emphasizing hospitality, employee engagement, and creating value for stakeholders. The focus was on delivering exceptional guest experiences, providing opportunities for employees, and contributing positively to the communities where Hilton operates.

  • 2007-2017

To be the preeminent global hospitality company – the first choice of Guests, Team Members, and Owners alike.

In this era, Hilton’s mission statement highlighted its ambition to be recognized as the leading global hospitality company. The mission statement focused on being the preferred choice for guests, employees, and owners, underscoring Hilton’s commitment to excellence in service, employee satisfaction, and delivering value to stakeholders.

  • 1960s-2007

During this period, there may not have been an explicitly stated mission statement for Hilton, or it may not be readily available. However, Hilton’s core focus during these years was expanding its global presence, diversifying its brands, and maintaining a reputation for quality service and hospitality.

By grouping Hilton’s mission statement history into these periods, we can observe the evolution of the company’s priorities and its consistent emphasis on hospitality, employee engagement, stakeholder value, and community impact.

References

Allison, J. (2019). Mission statements and vision statements: examining the relationship toward performance outcomes. Global journal of management and marketing, 3(1), 1.

Babu, C. S., & Chalam, G. V. (2016). Impact of Organizational Mission and Vision and their Potential on the Performance of Employees. International Journal of Engineering and Management Research (IJEMR), 6(6), 203-206.

Calder, W. B. (2014). Achieving an Institution’s Values, Vision, and Mission. College Quarterly, 17(2), n2.

Conroy, R. M., & Yemen, G. (2018). Hilton: Tru to its Brand?

Dermol, V. (2012). Relationship between mission statement and company performance. Analele Ştiinţifice ale Universităţii» Alexandru Ioan Cuza «din Iaşi. Ştiinţe economice, 59(1), 325-341.

Hilton Hotels – Home.

Lanz, L. E. O. R. A., Fischhof, B., & Lee, R. E. B. E. C. C. A. (2010). How are hotels embracing social media in 2010? Examples of how to start engaging. New York: VHS Sales and Marketing Services.

Lawson, F. R. (1995). Hotels and resorts: planning, design and refurbishment. Butterworth-Heinemann Ltd.

Litteljohn, D. (2003). Hotels. The International Hospitality Industry, 5-29.

Mensah, I. (2004). Environmental management practices in US hotels. Retrieved November, 7, 2008.

Yozgat, U., & Karataş, N. (2011). Going green of mission and vision statements: ethical, social, and environmental concerns across organizations. Procedia-Social and Behavioral Sciences, 24, 1359-1366.

Visited 894 times, 16 visit(s) today

Add a Comment

Your email address will not be published. Required fields are marked *