Honda mission statement is “maintaining
a global viewpoint, we are dedicated to supplying products of the highest
quality, yet at a reasonable price for worldwide customer satisfaction.”
The statement shows that the value of the products that the company supplies
top the list of its priorities. It has the following main parts:
- Improvement of life
- Improving affordability
Honda is a company that has revolutionized
the design of automobiles and other power equipment through the new inventions
it has been gradually rolling over the years. The company has also raised the
quality bar considering how much it emphasizes on both aesthetic appeal and
safety. In fact, it is already looking to launch a collusion-free future. Despite the
impressive quality, Honda offers its products at incredibly affordable rates.
This explains why its brand is rapidly drawing attention globally.
The mission and vision statements of Honda Motor Company represent one of the most futuristic manufacturers of motorcycles, motor vehicles, and other related machinery. While the company has been in existence in Japan for over 71 years, the U.S firm is celebrating 50 years of operations. Honda is founded on quality, which gives it an advantage when planning for its future. Specifically, the corporate statements of this company have been integral in its success.
A corporate vision statement establishes what a firm wants in the future, while a corporate mission statement identifies ways of making the future a reality. In this case of Honda, its vision statement is all about the impact it makes in the mobility sector. On the other hand, its mission statement emphasizes on the benefits that its customers gain from using Honda products. The ease with which Honda continues to excel has a lot to do with its core values as well. They complement the two corporate statements.
Honda vision statement is “to serve
people worldwide with the joy of expanding their life’s potential – Lead the
advancement of mobility and enable people everywhere in the world to improve
their daily lives.” The company has been pioneering designs that improve
mobility not only in driving and riding but also in flying and walking. This is
what this statement represents. It can be split into two parts:
- Lead in mobility
- Global reach
In the first part, Honda shows its prowess
by heavily investing in the innovation to constantly bring its customers new value in the market. It ensures
that all its products meet specific criteria for environmental sustainability,
safety, as well as other crucial features. The ability of Honda to recognize
different regional needs and tailoring its products to meet all these
expectations has expanded its markets beyond Japan making it a global company
as shown by the second part of its vision statement.
Honda core values comprise “respect for
individuals and the three joys.” The company considers these two principles
as its greatest assets in its overall performance.
They enhance its corporate relations
globally by promoting respect and fairness, while amplifies the satisfaction of
selling, buying and creating among all its stakeholders.
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