Honda Mission Statement 2020 | Honda Mission & Vision Analysis
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Honda Mission and Vision Statements Analysis

Honda Mission and Vision Statements Analysis

Honda mission statement is “maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.” The statement shows that the value of the products that the company supplies top the list of its priorities. It has the following main parts:

  1. Improvement of life
  2. Improving affordability

Honda is a company that has revolutionized the design of automobiles and other power equipment through the new inventions it has been gradually rolling over the years. The company has also raised the quality bar considering how much it emphasizes on both aesthetic appeal and safety. In fact, it is already looking to launch a collusion-free future. Despite the impressive quality, Honda offers its products at incredibly affordable rates. This explains why its brand is rapidly drawing attention globally.

Introduction

The mission and vision statements of Honda Motor Company represent one of the most futuristic manufacturers of motorcycles, motor vehicles, and other related machinery. While the company has been in existence in Japan for over 71 years, the U.S firm is celebrating 50 years of operations. Honda is founded on quality, which gives it an advantage when planning for its future. Specifically, the corporate statements of this company have been integral in its success.

A corporate vision statement establishes what a firm wants in the future, while a corporate mission statement identifies ways of making the future a reality. In this case of Honda, its vision statement is all about the impact it makes in the mobility sector. On the other hand, its mission statement emphasizes on the benefits that its customers gain from using Honda products. The ease with which Honda continues to excel has a lot to do with its core values as well. They complement the two corporate statements.

Vision Statement

Honda vision statement is “to serve people worldwide with the joy of expanding their life’s potential – Lead the advancement of mobility and enable people everywhere in the world to improve their daily lives.” The company has been pioneering designs that improve mobility not only in driving and riding but also in flying and walking. This is what this statement represents. It can be split into two parts:

  1. Lead in mobility advancements
  2. Global reach

In the first part, Honda shows its prowess by heavily investing in the innovation to constantly bring its customers new value in the market. It ensures that all its products meet specific criteria for environmental sustainability, safety, as well as other crucial features. The ability of Honda to recognize different regional needs and tailoring its products to meet all these expectations has expanded its markets beyond Japan making it a global company as shown by the second part of its vision statement.

See Also
apple mission statement vision statement apple
nike
google mission statement vision statement google
amazon mission statement vision statement amazon
starbucks mission statement vision statement starbucks
walmart

Core Values

Honda core values comprise “respect for individuals and the three joys.” The company considers these two principles as its greatest assets in its overall performance.

They enhance its corporate relations globally by promoting respect and fairness, while amplifies the satisfaction of selling, buying and creating among all its stakeholders.

References

  • Brătianu, C., & Bălănescu, G. V. (2008). Vision, mission and corporate values. A comparative analysis of the top 50 US companies. Management & Marketing3(3), 19-38.
  • Chun, R., & Davies, G. (2001). E-reputation: The role of mission and vision statements in positioning strategy. Journal of Brand Management8(4), 315-333.
  • Darbi, W. P. K. (2012). Of mission and vision statements and their potential impact on employee behaviour and attitudes: The case of a public but profit-oriented tertiary institution. International Journal of Business and Social Science3(14).
  • Honda – About.
  • Taiwo, A. A., Lawal, F. A., & Agwu, E. (2016). Vision and Mission in Organization: Myth or Heuristic Device? The International Journal of Business & Management4(3).
  • Yozgat, U., & Karataş, N. (2011). Going green of mission and vision statements: ethical, social, and environmental concerns across organizations. Procedia-Social and Behavioral Sciences24, 1359-1366.
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