Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges. All of IDEO’s work is done in consideration of the capabilities of our clients and the needs of their customers. As we iterate toward a final solution, we assess and reassess our designs. Our goal is to deliver appropriate, actionable, and tangible strategies. The result: new, innovative avenues for growth that are grounded in business viability and market desirability.
IDEO Vision Statement
We are a community of designers, entrepreneurs, engineers, teachers, researchers, and more. Our shared values and beliefs influence the work that we do, and the impact we hope to achieve.
IDEO Values
Everyone is creative.
Creative organizations are more agile.
Problems are best solved collaboratively
Innovation starts with people.
Tech moves fast, change humans slowly.
Venturing is R&D.
IDEO Mission Statement History
IDEO mission statement remains unchanged through 2020 and 2021
