IDEO Mission, Vision & Values

IDEO Mission Statement

Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges. All of IDEO’s work is done in consideration of the capabilities of our clients and the needs of their customers. As we iterate toward a final solution, we assess and reassess our designs. Our goal is to deliver appropriate, actionable, and tangible strategies. The result: new, innovative avenues for growth that are grounded in business viability and market desirability.

IDEO Vision Statement

We are a community of designers, entrepreneurs, engineers, teachers, researchers, and more. Our shared values and beliefs influence the work that we do, and the impact we hope to achieve.

IDEO Values

  • Everyone is creative.
  • Creative organizations are more agile.
  • Problems are best solved collaboratively
  • Innovation starts with people.
  • Tech moves fast, change humans slowly.
  • Venturing is R&D.
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IDEO Mission Statement History

IDEO mission statement remains unchanged through 2020 and 2021

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