JetBlue Mission and Vision Statements Analysis
JetBlue mission statement is “to inspire humanity – both in the air and on the ground. We are committed to giving back in meaningful ways in the communities we serve and to inspire others to do the same.” The company considers the people as its biggest strength and this explains why it prioritizes establishing healthy relationships with its clients. The statement by JetBlue has the following main components:
- Inspiring humanity
- Distinguished services
- Improving lives
JetBlue acts in the most professional manner to stimulate productivity in its business. While doing so, it becomes a role model for both the people it serves and its customers. The company also warms the hearts of its clients through the unmatched services that it offers. For instance, the company incorporates memorable inflight experiences in all its planes such as knee spaces, entertainment, and other mint conditions. The presence of JetBlue in other social programs indicates that it is more than a traveling firm as it touches people’s lives at the basic levels.
When it comes to services, JetBlue tops the list with the best customer treatments, flight schedules and comfort during travels. The company has actually gained recognition in the U.S. for its client-tailored and affordable travel packages in the nation. This is something that the mission and the vision statements of JetBlue reflects. The two corporate statements also point to the hospitable nature of this Airline.
Both the mission and vision statements of this company agree with the textbook definition of the two corporate statements. For the vision statement, the company echoes the reputation it wants to build through competitive rates that give everyone an opportunity to travel. On the other hand, its mission statement is all about stimulating change and being a source of inspiration for all its customers.
The presence of core values such as inclusivity and diversity and integrity show that JetBlue is committed to becoming one of the most cultures airlines in the U.S and beyond. The core values have been crucial tools in the journey of JetBlue since 1999 when it started its operations to date.
JetBlue vision statement is “continual emphasis on providing competitive rates for customers for all of our destinations.” In this statement, the pricing of flights emerges as the most important aspect of its vision. The statement can be explored based on these features:
- Competitive rates
- All destinations
The company recognizes that not everyone can afford air travel, and therefore, comes in to make travel for all a reality through its affordable fares. JetBlue has such a wide range of rates that no customers would miss a fit. The most interesting aspect is that these rates cover both local and international destinations.
JetBlue core values comprise “safety, caring, integrity, inclusivity and diversity, passion and fun.” Since its establishment, these values have set JetBlue on the right path. They have particularly made it easy for the airline to progress towards its vision. Due to their influence, this is one of the most competitive airline companies in the U.S. today.
- Brătianu, C., & Bălănescu, G. V. (2008). Vision, mission and corporate values. A comparative analysis of the top 50 US companies. Management & Marketing, 3(3), 19-38.
- Ingenhoff, D., & Fuhrer, T. (2010). Positioning and differentiation by using brand personality attributes: Do mission and vision statements contribute to building a unique corporate identity? Corporate Communications: An International Journal, 15(1), 83-101.
- Jarnagin, C., & Slocum, J. (2007). Creating corporate cultures through mythopoetic leadership. SMU cox school of business research paper series, (07-004).
- JetBlue – Our Company.
- Kemp, S., & Dwyer, L. (2003). Mission statements of international airlines: a content analysis. Tourism Management, 24(6), 635-653.
- Lamm, E., Gordon, J. R., & Purser, R. E. (2010). The role of value congruence in organizational change. Organization Development Journal, 28(2), 49.
- Lin, Y., & Ryan, C. (2016). From mission statement to airline branding. Journal of Air Transport Management, 53, 150-160.