KFC Mission & Vision Statement Analysis
KFC stands for Kentucky Fried Chicken, and it is one of the most well-known fast-food chains in the world. It has over 20 000 locations spread across more than 150 countries, and one more KFC location opens every six hours. The company was founded in 1952 by Colonel Harland David Sanders and acquired in 1986 by Yum! Brands, a company behind other famous fast food restaurants, such as Taco Bell and Pizza Hut. KFC headquarters are in Louisville, Kentucky, USA.
KFC mission statement has changed since its inception, but today, this company’s mission is to serve finger lickin’ good food with pride. Its vision is directed toward strengthening equality, sustaining communities, and stopping hunger. Some of the core values KFC operates with are novelty, chicken welfare, sustainability, climate change, and forest stewardship. Continue reading to learn more details about KFC mission and vision statements, as well as about this company’s core values.
KFC Mission Statement
The company doesn’t have a full, official mission statement. KFC mission statement used to be “To serve finger lickin’ good food to all our customers!” Based on their website, nowadays, it is to “have a passion for food and serve it with pride.” Since the company’s motto is “to serve finger lickin’ good food to all our customers!” we could say that the mission is to provide customers with food of “finger-licking” quality. Another thing that KFC strives to do is make all guests feel welcome. Let’s break down this mission and see what it means exactly.
- Passion for Food. It’s safe to say that KFC has a passion for food. It’s been more than 70 years since the famous blend of 11 spices was invented, and KFC is still serving people delicious, mouth-watering specialties. A career that long can be powered only by true devotion to the business. According to the company, every item on the menu is carefully crafted and usually inspired by original KFC recipes.
- Finger Lickin’ Good Food. “Finger lickin’” is probably the best way to describe KFC food. The company’s motto is not just words on paper, it is something that more than 12 million daily customers would agree with in a heartbeat. After all, a company that doesn’t sell good food wouldn’t be able to last for this long and in so many different locations all around the world.
- Serving Food With Pride. Serving food with pride is another one of KFC missions. With over 70 years of history, this company certainly has a lot to be proud of.
- Make Guests Feel Welcome. KFC house rules are pretty simple. Employees should “come to work as the best version of themselves” and “treat every guest like a friend.” It is KFC mission to make guests feel welcome and leave the restaurant happy.
KFC Vision Statement
While KFC doesn’t have an official corporate vision statement, the social impact section of its website says that this company is striving towards “feeding people’s potential to fight inequality.” The global signature programs are focused on providing people with access to skill-building, opportunities, and food.
Skill building is provided in order to strengthen equality, which KFC tries to do by launching Hack-A-Preneurs, fostering child mentoring, and focusing on equity and inclusion. When it comes to providing opportunities, it is with the goal of sustaining communities. This company is doing its part by opening specially-abled restaurants, supporting women in the workforce, and giving second-chance employment opportunities. KFC is also working on the problem of hunger, helping over 150 000 children in South Africa eat full meals. The restaurant chain often donates food to the communities in the US to help during difficult times and show appreciation.
KFC Core Values
Apart from the aforementioned principles, KFC shares values with its parent company, Yum! Brands. Continue reading to find out more about those.
- Believe In All People. KFC doesn’t discriminate against people, as this restaurant thinks that everyone has something to offer. Diversity plays a big role because with diversity comes a lot of opinions and perspectives, which ultimately leads to a bigger picture and making the best decisions. KFC coaches and supports everyone until they are the best version of themselves.
- Be Restaurant & Customer Maniacs. Working at KFC implies urgency and passion towards making the customers feel appreciated, welcome, and, ultimately, happy with the overall service. This is all part of the process of making and maintaining the highest-quality one of the best fast-food chains in the world offers.
- Go For Breakthrough. KFC dreams big and acts big. The team thinks about the future and everything it can achieve, then takes accountability and starts working immediately towards making it happen. Positive energy is a big part of this process, which is why employees should be passionate about making the company better.
- Build Know How. As stated by Yum!, “breakthroughs come when we get people with knowledge thinking creatively.” KFC values knowledge, which is why its team loves to learn and pursue best practices, both in and out of the company.
- Take the Hill Teamwork. Teamwork is a big part of working at KFC. Employees are expected to “discuss the undiscussable” in order to have a “healthy debate” and make good decisions.
- Recognize! Recognize! Recognize!. As a world-famous brand, KFC loves recognizing and celebrating the accomplishments of others as well.
KFC is, without a doubt, one of the most famous chain restaurants in the world. With a tradition of over 70 years, it still attracts millions of customers daily all over the globe. KFC mission statement is to have a passion for finger lickin’ good food and serve it with pride. The company’s vision is to strengthen equality, sustain communities, and play a part in stopping hunger. KFC operates with six core values in mind – believing in all people, being maniacs about restaurants and customer satisfaction, reaching for breakthroughs, gaining knowledge, respecting teamwork, and recognizing others’ achievements.
KFC Mission Statement History
KFC mission statement remains unchanged through 2020 and 2021