NAACP Mission Statement 2020 | NAACP Mission & Vision Analysis
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NAACP Mission and Vision Statements Analysis

NAACP Mission and Vision Statements Analysis

Introduction

The mission and vision statements of the National Association for the Advancement of Colored People (NAACP) are a reflection of the daily undertakings of this organization. As a civil rights entity, NAACP has been led by its corporate statements to ensure that it delivers its promises to the people it serves since 1909. A corporate vision statement is an important tool that identifies a future position for a company to work for. A corporate mission statement is equally invaluable as it lays out the organizational plans of realizing such expectations.

In this analysis, the vision statement of NACCP is to promote the rise of a society where everyone feels safe. The mission statement supports this call by paving way for the respect of all individual rights in America. NAACP enforces the best core values that align with its mission and vision statement, explaining its past and continued success in its objectives.

NAACP Mission Statement

NAACP mission statement is “to secure the political, educational, social, and economic equality of rights in order to eliminate race-based discrimination and ensure the health and well-being of all persons.” The emphasis of this statement is the need to strengthen all institutions in such a way that they contribute to the creation of an ideal American society. The following components elucidate this statement:

  1. Upholding individual rights
  2. Improving communities

The persistence of NAACP is clear especially in its campaigns against any form of personal rights violations. Just as it was initially founded to protect the people of color, NAACP continues to advance this fight to include even the finest of their rights. It particularly focusses on their civil rights engagement including in the legislative and electoral processes. Success in this endeavor directly leads to the improvement of communities in the U.S. as represented by the second component. The absence of discrimination of all magnitude is the primary goal for NAACP.

Vision Statement

NAACP vision statement is “to ensure a society in which all individuals have equal rights without discrimination based on race.” The statement represents the leadership vow of this organization and its determination to emerge victoriously. It can be divided into:

  1. Promote an inclusive society
  2. Uphold equal rights for all

Making America home for everyone remains the primary objective of NAACP. That is why the organization is actively involved in exposing any social evils targeted at races wherever they are. Such a commitment relates to the duty of upholding the rights of all the citizens. Today, NAACP has achieved significant milestones in kicking racial discrimination out of America.

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Core Values

NAACP core values include “equality, inclusiveness, respect for all, and integrity.” This organization is all about the rights of the people of color. To ensure it succeeds in this role, NAACP is organized to have a strong foundation where its stakeholders are seen as role models.

The organization considers its core values crucial as they create an institutional culture that promotes the rights of everyone and considers all people equal. This is the image that NAACP values and strives to spread similar perspectives across the U.S.

References

  • Cady, S. H., Wheeler, J. V., DeWolf, J., & Brodke, M. (2011). Mission, vision, and values: what do they say? Organization Development Journal29(1).
  • Dumitraşcu, M., & Feleagă, L. (2019). Mission, Vision, and Values of Organizations, the Catalysts of Corporate Social Responsibility. Audit financiar17(1).
  • Green Jr, K. W., & Medlin, B. (2003). The strategic planning process: The link between mission statement and organizational performance. Academy of Strategic Management Journal2, 23.
  • Moore, S. L., Ellsworth, J. B., & Kaufman, R. (2011). Visions and missions: Are they useful? A quick assessment. Performance improvement50(6), 15-24.
  • NAACP – About.
  • Slater, R. E., & Mizon, J. (2018). In Search of Organisational Values: a collaborative action research study to find values to underpin the organisational vision and mission. eO and P25(4), 32-42.
  • Taiwo, A. A., Lawal, F. A., & Agwu, E. (2016). Vision and Mission in Organization: Myth or Heuristic Device? The International Journal of Business & Management4(3).
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