NCAA mission statement is “to govern competition in a fair, safe, equitable and sportsmanlike manner, and to integrate intercollegiate athletics into higher education so that the educational experience of the student-athlete is paramount.” The main concern as shown in this statement is to ensure the athletes benefit from both their talents and gain a college education. The statement has the following components:
- Boosting sports
- Improving lives
In the first component, NCAA indicates that sports is an integral element in the life of the young generations. The organization, therefore, does everything possible structurally and resource-wise to ensure that these students exploit the chance of discovering their athletic potential. In support, the NCAA provides diverse scholarships and related programs across the U.S. and Canada. NCAA converts the students into successful individuals, giving them a better shot at life. The organization also extends its services to the communities leading to desirable social impacts.
National Collegiate Athletic Association (NCAA) is a U.S. based organization whose primary purpose is to govern and integrate sports within institutions of learning in a balanced manner that the sportsmen and women get an opportunity to excel in both. NCAA mission and vision statements reflect the commitment of this organization to its purpose based on the strategies that it emphasizes. For more than a century, NCAA has demonstrated that it is up to its tasks through its ability to organize 90 championships in about 24 sports falling in 3 different divisions. Its success shows that having the right corporate tools is important for institutions.
A corporate vision statement describes the future, while a corporate mission statement focuses on the approaches to realize the desired future. In this case of NCAA, both the mission and vision statements consider the experiences and opportunities that young athletes get the most important alongside conventional education. The organization indicates that its primary vision is to lead the institutions in achieving these goals. NCAA has remained successful in all its endeavors because of the great cooperation among all the stakeholders, and this comes down to its core values. They work together with the mission and vision statement to guarantee NCAA progressiveness.
NCAA has not set an official vision statement so far. Despite this, all its operations show that it is devoted to the overall wellness and success of the collegiate athletes. The organization has come up with dynamic ways of taking sports to the highest level within the learning institutions.
Today, colleges enjoy much more limelight when their students excel in sports. They also benefit from additional support from the NCAA. Other than this, NCAA is leading in sports science research to ensure that it stays abreast of the best practices and help students to their top levels.
NCAA core values comprise “well-being, fairness, integrity, and teamwork.” To achieve the objectives of prioritizing education and being fair enough to help college athletes in their field success, NCAA requires a supportive environment.
Its core values have enabled the organization to create a culture that cares about the students and one that desires to do the right things in the right way.
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- Moore, S. L., Ellsworth, J. B., & Kaufman, R. (2011). Visions and missions: Are they useful? A quick assessment. Performance improvement, 50(6), 15-24.
- NCAA – About.
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- Rozycki, E. G. (2004). Mission and vision in education. Educational Horizons, 82(2), 94-98.