As the top food and processing brand in the world, Nestle Corporation has some of the most progressive mission and vision statements. The company has set standards in this sector with its variety of products. In fact, it is one of the few corporations that have celebrated their 150 anniversary and prides in the status they have achieved so far.
Nestle has particularly honored its vision statement by being a leader in all areas of its operations, including in how it relates to other stakeholders. Such a success agrees with the definition of a corporate vision statement as a description of what the corporation wants to be associated with in the long-term. Just like it is known that a corporate vision statement outlines the strategies for reaching the vision, Nestle’s mission statement emphasizes the practices that make it a cut above the rest. In addition, the core values of this company show how important culture and relationships are for Nestle. It is what has enabled the company to stay competitive for all these years.
Nestle Mission Statement
Nestle mission statement is “the world’s leading nutrition, health, and wellness company. Our mission of “Good Food, Good Life” is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.” This statement indicates that Nestle ranks the experiences of its customers at the top of its priorities. It has these major points:
- Boosting health
- Improving lives
- Improving communities
For years, Nestle has been recognized for its diligence in ensuring that all the food products that it produces comply with the minimum health standards and requirements. The company does this to ensure that it keeps all the people protected from contaminations while at the same time offering them quality foods to meet their needs. Moreover, in the second point, Nestle recognizes that the physical, social and economic stability of people comes first before other profiteering objectives. By doing this, Nestle has constantly boosted the overall health of communities.
Nestle vision statement is “to be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products.” Setting pace and steering others in the right direction is what Nestle is good at based on this statement. The following components relate to this statement.
- Be a leading company
- Delivering improved values
Based on its long experience that extends as far as the early 1900s, Nestle has learned the art leadership. Today, the company has been credited in nudging many other corporations in the right direction quality-wise. It does this through its extricated services to everyone it serves.
Nestle core values are “full legal compliance, honesty, fair dealings, integrity, and respect.” It is not a wonder that Nestle has managed to cultivate positive practices among all its staffers in all corners of the globe. These guiding principles encourage doing things right while adhering to the approved processes. It also emphasizes on the presence of proper interrelationships between different parties as well.
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