New Balance Mission Statement

New Balance is a well-known American sports footwear and apparel brand that started its journey in 1906. It has come a long way and is now a global corporation with a distribution channel in over 120 countries. New Balance addresses the requirements of athletes and helps them set new records and bring medals. For this purpose, they have perfectly blended fashion and function in their products. Moreover, they maintain their value by focusing on unparalleled quality and craftsmanship. 

New Balance Mission Statement

New Balance mission statement is “We build global brands that athletes are proud to wear, associates are proud to create, and communities are proud to host.” The company’s website also states that “Our mission is to put the body in motion with the most advanced footwear technology on the planet.” 

These mission statements highlight that the company has always put their heart and soul into supporting the performance of athletes and making them proud through its powerful branding. Moreover, with superior quality and creativity, they strive to promote sports and bring positive changes in communities.

Using advanced technology to make footwear along with remarkable designs has enabled them to come too far. The company is known for passion, innovation, the spirit of fearless independence, and setting new trends.

New Balance mission statement describes the company’s purpose of strengthening a brand that is recognized worldwide and everyone from athletes to the company’s associates is proud of. In fact, with their impressive campaigns and quality products, the company has established itself as a powerful brand athletes love. 

New Balance Vision

The company’s website does not define any clear New Balance vision statement, as such. However, the company’s website states, “We stand for something bigger than sneakers. We champion those who are fearlessly driven by their passions. We elevate sport. We do right by people and the planet. Together, we drive meaningful change in communities around the world.”

This suggests that the company’s vision goes beyond just creating shoes and apparel.  It wants to set new standards for the global community and becomes a leading brand that inspires and acts with responsible leadership.

The company also aims to help not only pro athletes win but also other people stay healthy and active through products that are a perfect combination of style and functionality.

New Balance Core Values

In the words of Joe Preston, President/CEO, “Our associates come together from all parts of the world with unique backgrounds and experiences. It is that powerful combination, bound by our core values that make us an innovative and winning team. Together we can continue to infuse creativity into everything we do to create the next successful chapter of this great company.”

Some key values the company believes and follows are:

  • Giving back to the community i.e. #NBGivesBack: The company is passionate about bringing a positive change in the communities worldwide. New Balance Foundation runs several initiatives for children and families globally.
  • Advocating Human Rights: The company believes in treating its people well, paying attention to their issues, giving fair wages, and also taking care of the health, safety, and well-being of its workers.
  • Protecting the Environment: The company works to minimize the effect of its operations on the environment with an aim to achieve zero impacts.


New Balance mission and vision both indicate that the company gives importance to its brand, quality, and use of advanced technology. Along with this, it believes in acting responsibly towards the environment, its people, and the community.

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