NFL (National Football League) Mission and Vision Statement Analysis

NFL’s mission statement is “we unite people and inspire communities in the joy of the game by delivering the world’s most exciting sports and entertainment experience.” The statement talks about the NFL’s commitment to getting the best out of the sport. It specifically sees the sport as a source of more than entertainment. Some of the ideas that relate to this mission statement comprise:

  1. Improving communities. In this element of the mission statement, the NFL looks at the larger impact of sports in society. The organization, therefore, uses the game as a gateway for delivering other beneficial services to the communities. For instance, the NFL has numerous initiatives such as youth and wellness, environmental protection through greening efforts, violence prevention, and social justice programs among others. Through these efforts, the NFL touches on the lives of different people including the vulnerable ones.
  2. Delivering exciting sports and entertainment. At the core, NFL is all about making American football great. The organization sees itself as the custodian of the culture and best practices to protect and advance this game into the future, and it does this without cutting back on the entertainment that characterizes it. In fact, the ability of the NFL to organize and manage such a competitive league while attracting millions of fans across the globe every year proves how effective the NFL is in satisfying this component.


The National Football League (NFL) organization has redefined the professional American football thanks to its mission and vision statements. The success and stability that the NFL has injected in this sport are simply unbelievable, accompanied by the thrill and entertainment that characterize everything about the sport.

Today, the NFL (National Football League) is the most popular league in the U.S. due to the difference it tactically makes, not only on the sportspeople but also on the general American society. The prominence associated with NFL affirms the importance of smart corporate statements in an organization. A vision statement is simply a pointer of the desired future, while a mission statement gives the strategies that would take an organization towards that future.

For NFL (National Football League), the company recognizes the significance of these two statements by crafting a vision that focusses on branding and development of NFL, while its mission targets making the company a source of inspiration through sports management. The organization also ropes in the influence of its core values to create a culture that agrees with its mission and vision.

Vision Statement

NFL’s vision statement is “to bring fans and communities from all walks of life together to celebrate a game that is constantly evolving, balancing the authenticity of tradition with the power of innovation.” This is not the official vision statement but an assumed one drawn from the ‘Our Responsibility’ statement of the organization. Since this is exactly what the NFL considers its critical mandate, then it can also be interpreted to represent the vision of the company. It has the following characteristics:

  1. Bringing global people together. NFL is an organization that values players from diverse backgrounds as the starting point of showing that American football is not just about America. Instead, this is a game that brings together all people across the globe. The presence of millions of fans beyond the U.S. borders shows how effective the organization uses technology to ensure they are also part of this great arena and game.
  2. Evolve and balance the game. The world of sports is rapidly changing, and the NFL recognizes this by affirming its commitment to ensuring it oversees the evolution of sports while preserving the traditional values that give American football identity. NFL has actually been active in the protection and implementation of the rules of this game.

Core Values

NFL’s Core Values include “respect, integrity, responsibility to team and resiliency.” The high standards, fame, and reverence associated with the NFL come down to the values within this organization.

Everything at NFL starts with respect, an element that shows everyone matters, and this is closely related to the emphasis laid by the organization for everyone to ensure they do what is right at all times irrespective of the existing conditions, and this is what creates the capacity to achieve anything. Such a value has a direct relation to the presence of responsible habits within the NFL such as supporting each other, cooperating, and being sensitive to the needs of others.


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