Nintendo Mission and Vision Statement Analysis

Nintendo’s mission statement is “we believe it is essential not only to provide products of the highest quality but to treat every customer with attention, consideration, and respect.” The statement links two aspects of this company, its longevity and the quality of the products and services it offers. It also identifies the importance of giving its customers memorable experiences. The following components connect to Nintendo mission statement:

  1. Products of the highest quality. Nintendo is a company that has proven it is possible for a firm to consistently stay at the top of its game for more than a century, and it has done so by ensuring that it does not compromise on quality. In this component, the company recognizes that the standard of what it provides to its customers, together with how it treats them during interactions matters a lot. In fact, this is what determines the future. In relation to this concept, Nintendo sought to stimulate and create customer loyalty by going out of its way to ensure it is always on the standby to meet the needs of its customers with the best-qualified experts.
  2. Improving communities. As a company that deals with electronic gaming products, Nintendo acknowledges the impacts these products may have on the lives of users if all safety controls were overlooked. To advance its services for the community, Nintendo has a system that first ensures the users of its products is furnished with sufficient information to enhance their health and safety while using the products of the company. In addition, the company has a recycling program that prevents the dumping of obsolete gadgets into the environment. In this way, it protects the communities from e-waste, which is a potential health hazard.
  3. Distinguished customer experience. The customer emerges as a central component of Nintendo’s mission statement. The company clearly highlights the value it places on the clients as the user of its end products. It is, therefore, determined to meet all their needs as shown by how it adjusts the products to the preferences of specific segments. In fact, Nintendo is known for designing the best gaming and related products that are customer-centric.


Nintendo’s vision and mission statements signify the importance of a strategy that aligns with the purpose of a company while designing corporate statements. The two statements are phrased in such a way that they bring out the importance and value the company places on its customers, just as enshrined in the purpose of this company.

The ability to marry these aspects gives the firm a focus critical for its progressive growth, and Nintendo has greatly benefited from this as evidenced by the rapid development of the company from a simple startup to a major corporation in over a century. Today, Nintendo is among the biggest multinational corporations in the consumer electronics and video game industry due to the specificity of its mission and vision statement. A corporate vision statement basically gives a roadmap towards a future the company looks to achieve. For Nintendo, its vision statement retains what its founders wanted the company to be – a firm that touches people’s lives and leaves an impact while creating worthwhile social interactions.

Hence, the focus has always been on how it can have an effect on the social life of its customers. On the other hand, a corporate mission statement highlights the strategic approaches that a company would implement to achieve its vision. Nintendo’s mission statement lays emphasis on the practices that distinguish the company as one of its kind especially in how it conducts its activities.

Nintendo cares about its reputation as shown by the core values implied in the company profile. The values are the tenets that influence and stimulate the Nintendo culture, and together with the mission and vision statements, these are credited for the popularity of this company.

Vision Statement

Nintendo Corporation does not have a clearly defined vision statement. However, its history and CSR shows that the company was created with a vision to trigger a change in the lives of its clients. As a result, its vision statement is “Putting Smiles on the Faces of Everyone Nintendo Touches.” The statement reveals the overall impact that the company wants to have where it operates, and this is pegged on both its products and its overall culture. The following points explain this vision statement.

  1. Putting smiles on the faces. This point isolates Nintendo as a company that does not prioritize on profit-making. Instead, Nintendo has cultivated a culture that has given rise to a company that positions the experiences of other people and the environment first. In fact, the operations within Nintendo are organized in such a way that they respect personal satisfaction, which in turn makes individuals happy. Frankly, there is no doubt this is the main force behind Nintendo’s continued success in the sector.
  2. Everyone it touches. Nintendo is a company that values everyone. Here all parties and their needs are taken as a priority at all time such as those of the customers as they relate to the quality of the products and the services that they get. The employees and partners are also treated with similar worth as the customers at Nintendo. In fact, the company spares no expense to give its employees the best working environment as well as personal development opportunities.

Core Values

Nintendo’s Core Values include “flexibility, uniqueness, sincerity, and honesty.” It is true that Nintendo has one of the richest cultures that care about both its customers and employees. The care also extends to how the company treats the environment and its investors. Essentially, the highly revered reputation of Nintendo is because of the values this company has.

Being adaptive to the changing business landscape is perhaps one of the major elements that have enabled Nintendo to remain at the top. This is complemented by the emphasis that it lays on being unique in everything it does, including treating all parties that it interacts with utmost sincerity. In this way, Nintendo has created a culture that rides on honesty, leading to its ever-rising success.


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