NRA Mission Statement 2020 | NRA Mission & Vision Analysis
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NRA (National Rifle Association) Mission and Vision Statement Analysis

NRA (National Rifle Association) Mission and Vision Statement Analysis

NRA mission statement is “to protect and defend the Constitution of the United States, especially with reference to the inalienable right of the individual American citizen guaranteed by such Constitution to acquire, possess, collect, exhibit, transport, carry, transfer ownership of, and enjoy the right to use arms.” The statement emphasizes the difference it makes in the life of the people it serves by ensuring that their rights are not only respected but also enforced. This mission statement by the NRA has the following components:

  1. Protection of the U.S. Constitution
  2. Granting Americans their rights

In the first component, the NRA (National Rifle Association) comes out as a defender and protector of the supreme document of the land – the United States constitution. By concentrating all its efforts and resources on constitutional matters, the NRA confirms its historical legacy of remaining consistent with its mandate. In fact, it is evident that this body has never erred or abandoned this mission. The second component relates to the first one as it elucidates why NRA remains adamant in the protection of the constitution. The primary reason as shown in this second component is to ensure the American people enjoy their right to own and keep arms for their personal protection without any form of victimization.

Introduction

The National Rifle Association (NRA) mission and Vision statements demonstrate the unrelenting efforts of the organization to advocate for the constitutional rights of the Americans to bear arms. Since 1871, this Civil rights body has remained true to its mission and vision statement marking more than a century of consistency in leading others in what it does.

A corporate vision statement indicates the achievements a company wants to be known for in the future. For NRA, its vision statement is emerging as the all-time arms rights champion in the U.S. On the other hand, a corporate mission statement dictates the processes that a company would use to realize its vision.

NRA’s mission statement reveals the readiness of the organization to explore any legal and civil means to ensure the American citizens enjoy what it fights for. Over the years, the NRA has grown stronger and more focusses due to its core values. These values are essentially the principles that keep the organization together and committed to its overall purpose.

Vision Statement

NRA vision statement is “to be proud defenders of history’s patriots and diligent protectors of the Second Amendment.” This is, however, not the official vision statement of the organization but an implied one based on the declared commitment and purpose of this civil rights establishment. The statement can be broken down into the following:

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  1. Proud defenders
  2. History’s patriots and second Amendment

NRA (National Rifle Association) confirms that it does not simply enjoy executing its mandate. In fact, this first component proves that it gains a sense of fulfillment by doing so. In the second feature, NRA brings out proof why its commitment to what it does remains solid – continuing the fight of its historical patriots.

Core Values

NRA core values comprise “commitment, transparency, sacrifice and honesty.” These are some of the values that emerge from the way the organization operates. They create an image of a body that understands what it stands for and what it takes to achieve its purpose.

References

  • Chun, R., & Davies, G. (2001). E-reputation: The role of mission and vision statements in positioning strategy. Journal of Brand Management, 8(4), 315-333.
  • Edwards, A., & Sheptycki, J. (2009). Third Wave criminology: Guns, crime and social order. Criminology & Criminal Justice, 9(3), 379-397.
  • III, J. J. D. (2003). The final bullet in the body of the more guns, less crime hypothesis. Criminology & Public Policy, 2(3), 397-410.
  • Ingenhoff, D., & Fuhrer, T. (2010). Positioning and differentiation by using brand personality attributes: Do mission and vision statements contribute to building a unique corporate identity? Corporate Communications: An International Journal, 15(1), 83-101.
  • NRA – About.
  • Scott, C., Jaffe, D., & Tobe, G. (1993). Organizational vision, values and mission. Crisp Learning.
  • Weil, D. S., & Hemenway, D. (1993). I am the NRA: an analysis of a national random sample of gun owners. Violence and Victims, 8(4), 353.
  • Wintemute, G. J. (2002). Where the guns come from: The gun industry and gun commerce. Future of Children, 12(2), 55-72.
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