Puma mission statement is “to be the
fastest sports brand in the world” The company emphasizes on the seamless
understanding of market dynamics to stay ahead of its competitors in this
statement. The following components represent this statement:
Fastest sports brand
Global reach
In this first component, the emphasis is on
the expected culture of leadership. In fact, the mantra of Puma states that it
should aim to remain “Forever Faster”
as this is the most strategic way of outwitting competitors. The company
acknowledges that to preserve the position of its brand, it must stimulate
creativity, maintenance of high quality and maximization of all other aspects
of its operations. Moreover, it also promotes continued marketing of its
products in new markets to globalize its brand.
Table of Contents
Introduction
Puma has shown so much aptitude in its athletic and casual products manufacturing business for over 70 years now. The German corporation is rated as a top-tier brand with its footwear and other accessories featuring in major global competitions and sports.
The ability of Puma to maintain its reputation for such a long time is as a result of the mission and vision statements. Both focus on the company being a leader in the sportswear industry. A corporate vision statement sets an achievable future goal. For Puma, its vision statement centers on the company’s transition into a leading global brand and commanding the markets. On the other hand, a corporate mission statement dictates what a company does to progress towards its vision.
In the case of Puma, its mission statement is to comprehensively cover the athletic market and ensure customers have access to all products and accessories. Puma also benefits from its core values as they set and maintain its development momentum. Today, this company has become strategic with its business operations due to the specificity of these corporate statements.
Vision
Statement
Puma vision statement is “to be the most
desirable and sustainable Sport lifestyle company in the world.” The
statement has these parts:
Desirable and
sustainable
Sports lifestyle
The company strives to set a high bar in
the quality that it provides, and by doing so, satisfies all its stakeholders.
To become a sports lifestyle, Puma prioritizes on making its products
inseparable from the conventional life of its customers.
Core
Values
Puma core values comprise “be brave,
confident, determined, and joyful.”
The company adopted the values
that characterize the best athletes in the world to make it clear that this
brand is at the same level. That is its identity.
References
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W. B. (2014). Achieving an Institution’s Values, Vision, and Mission. College
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