Roku Mission, Vision & Values

Roku Mission Statement

Roku pioneered streaming for the TV, and we aspire to power every TV in the world. We developed a streaming platform that delivers a best-in-class user experience. At the heart of the Roku platform is our proprietary operating system, the Roku OS, which we built from the ground up. We believe that all television will be streamed, and that all TVs and set-top-boxes will be powered by software-based operating systems that provide a dramatically better user experience than has existed historically for the TV.

Roku Values

  • Ability
  • Teamwork
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