Samsung’s mission statement is “We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society.” The statement puts all its emphasis on the superiority associated with the products it brings to its customers. In fact, it exhibits confidence in their potential to change the overall society. This mission statement comprises of the outlined components:
- Improving communities. Samsung shows that its focus is not just the immediate customer who benefits from the purchase of its products. The first avenue through which Samsung touches on the state of the society is by the provision of products and services that meet their needs, but it also does more. For instance, the company seeks to have its impact felt beyond this by being a responsible conglomerate especially in caring for the environment. It has started several related programs and fully supported e-waste recycling and handling, in addition to adhering to Basel Agreement. With these and other corporate responsibilities, there is no doubt about the effects of the company on people.
- Superior products and services. When it comes to quality, Samsung is rivaled by few. The company has shown its commitment to meeting the needs of this component by competing with the top brands across the globe, and this fight has made it one of the best. It is no wonder why Samsung ranks second at the global level revenue-wise. All this is because of the uncompromising attitude that the company has instilled in its production lines and services where quality is concerned. With this, its products have come to be associated with a superiority away from the norm.
- Devote human resources and technology. In this statement, Samsung shows the readiness of the company to do anything possible to its course. It is a declaration that its quality and the reputation associated with this brand comes second to nothing else. The company has been doing this by firstly going out for the best and most creative tech gurus to keep its innovation agenda at the highest level. They do this by leveraging technology, which has become the moving force today.
Samsung represents a multinational group of companies that have earned itself a name among the top global firms coming only second to Apple in terms of revenue ranking. While it started as a trading company in the year 1983, it has seen drastic growth and expansion over the years courtesy of its mission and vision statements that lays emphasis on having notable social impacts through superior products.
The focus on how it affects the customers and communities where they live is perhaps the most distinguishing element that has made the company a favorite for many people across the globe. Just like the concept of a vision statement that a business should have a target of where it strives to be or known for in the future, the vision statement of Samsung inclines on the inspiration and influence it would want to have on both individuals and global communities.
Similarly, its mission statement also agrees with the expectations of a corporate mission statement that it should encompass the strategies that would stimulate growth towards the vision. Samsung’s mission statement talks of the unmatched qualities the company maintains in its product to ensure they are the best with the desired impact on societies. For Samsung to be where it targets, its core values also have to come into play.
The company understands this, as revealed by the presence of its five major values, that the management considers critical to influence the success of the company. All these work closely with the mission and vision statements to give Samsung the leadership prowess it enjoys in the markets where it operates today.
Samsung’s vision statement is “to inspire the world with our innovative technologies, products, and design that enrich people’s lives and contribute to social prosperity by creating a new future.” The statement calls attention to its leadership position and how it directs the market and upgrades life itself with its products and services. It contains the following characteristics:
- Inspire the world. Through this characteristic, it is clear Samsung does not just develop products, instead, it does so with a precision that inspires. It does this by being aware of the diversities across the globe. In this way, it can tailor all its products to meet the needs of all irrespective of where they are.
- Focus on innovations. The bar for designing Samsung products is probably the highest. Samsung has established a reputation for showcasing highly innovative products with the latest technologies such as its electronics with smartphones and personal computers being some of these.
- Contributing to social prosperity. Samsung considers its presence in the electronic and other products’ market an important opportunity to change the way people live and relate for better. The care and personalized needs that the company considers while designing products echoes how Samsung recognizes the ease of use as must have a factor in everything it develops. Essentially, this improves how people work, interact, and carry our other social duties.
Samsung core values include “people, excellence, change, integrity, and co-prosperity.” Samsung has a very rich culture in all its facilities across the globe, and all of them display similar and comparable practices. This element is because they all operate under the same values as discussed.
At the heart of this company is everyone who directly and indirectly relates to Samsung, and the company highly respects them and calls for everyone to do so too. One of the ways to do so is by maintaining top-quality performance at all levels and in all activities while looking to stimulate a positive change all the time. Samsung states that, while delivering is important, honor must precede everything else. Most importantly, Samsung promotes settings and practices that evenly distributes benefits such that no single entity benefits on its own. Instead, everyone gets a piece of the cake, ensuring prosperity across the board, including its employees, clients, and other bodies.
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