Sears mission statement is “To grow our business by providing quality products and services at great value when and where our customers want them, and by building positive, lasting relationships with our customers.” It outlines what it does to boost its presence and cooperation with its customers. The following characteristics emerge from this statement:
- Exceeding expectations. Sears number one strategy is to provide its customers with the best products and services and at their comfort. The company has a complex service system that ensures it reaches out to all its customers while emphasizing on quality delivery.
- Building relationships. Creating long-lasting linkages rises as a critical strategic element that Sears uses to remain at the top of what it does. The variety deals it showcases for its customers together with additional customer services stamps its commitment in this endeavour.
Sears stands as a leading chain of stores whose reputation precedes it largely because of its mission and vision statements. The firm has proven its superiority in the services it provides ever since it was founded in 1893, and has gone ahead to withstand the changes of time through its adaptable corporate statements. Sears vision statement confesses the value it places on its customers together with lasting relationships, which also indicates its futuristic achievement.
The company also outlines the strategies it has in place to achieve this vision in its mission statement that focusses on unqualified services to its customers. The success of these two elements is further seconded by the core values of the company such as integrity and honesty. Together, all these lead to the smooth operations and consistent growth characterizing Sears
Sears vision statement is “committed to improving the lives of our customers by providing quality services, products and solutions that earn their trust and build lifetime relationships.” It recounts the intended changes that the company seeks to achieve within its scope of operations and the projected outcomes. These elements relate to this statement.
- Improvement of lives. Sears initiative of bringing the customer all products within reachable limits demonstrates its efforts to satisfy this component. In fact, the company’s site shows how far it has gone to ease the shopping struggles of its customers.
- Solutions that earn trust. To meet the needs of this component, Sears not only provides the products but also creates interactive platforms for its clients to learn more. The company also has standby management to serve the customers upon request.
Seers’ core values are as follows “honesty, integrity, and adherence to the highest ethical standards.” Essentially, these guides the overall conduct of the workforce in the company. They include the flowing elements:
- Adherence to the highest ethical standards
In the first component, the company has integrated a strict protective agreement to guard all the stakeholders. It also closely relates to the second one that demands transparency and acting right at all time. Together with the third one, whose focus is on maintenance of top attitudes and practices as per the standards of the company, Sears has proven that it is a customer-oriented firm of choice.
Anitsal, I., Anitsal, M. M., & Girard, T. (2013). Retail mission statements: Top 100 global retailers. Academy of Strategic Management Journal, 12(1).
Anitsal, M. M., Anitsal, I., & Girard, T. (2012). The core of retail mission statements: top 100 US retailers. Academy of Strategic Management Journal, 11(1), 131.
Anthony, S. O. (2012). Influence of Vision and Mission Statement on Organizational Effectiveness: An Appraisal of a Private Sector Experience in Nigeria. The Pacific Journal of Science and Technology, 13(1), 389-397.
Cardona, P., & Rey, C. (2006). Management by missions: how to make the mission a part of management. Problems and Perspectives in Management, 4(1), 164-74.
Drori, I., Landau, D., & Sheaffer, Z. (2008). Mission Statement and Performance: An Evidence of “Coming of Age”. Organization Development Journal, 26(2).
King, D. L., Case, C. J., & Premo, K. M. (2010). Current mission statement emphasis: be ethical and go global. Academy of Strategic Management Journal, 9(2), 71.
Krattenmaker, T. (2002). Write a mission statement that your company is willing to live. Harvard Management Communication Letter, 5(3), 1-5.
Ng, E. S., & Sears, G. J. (2012). CEO leadership styles and the implementation of organizational diversity practices: Moderating effects of social values and age. Journal of Business Ethics, 105(1), 41-52.
Salem Khalifa, A. (2012). Mission, purpose, and ambition: redefining the mission statement. Journal of Strategy and Management, 5(3), 236-251.
Weijermars, R. (2011). Vision Sharing and Leadership Succession. In Building Corporate IQ–Moving the Energy Business from Smart to Genius (pp. 71-84). Springer, London.