Sierra Club mission statement is “to practice and promote the responsible use of the earth’s ecosystems and resources; To educate and enlist humanity to protect and restore the quality of the natural and human environment, and to use all lawful means to carry out these objectives.” The statement comprises of the listed components:
- Protecting the environment
- Improving lives
The primary duty of the Sierra Club is to maintain the stability of the environment by combating all elements of destruction. This organization has been championing for such issues through its advocates, community of volunteers, and other supporters. Sierra Club understands the essentiality of nature to the survival of humanity. It, therefore, commits all its resources to rally like-minded individuals to join its course and create a world where people can flourish and achieve their potentials.
Sierra Club has been leading in the protection and preservation of the environment in the U.S. since 1892. The experiences of this organization over the years places it in an advantageous position to execute its duties. In fact, its mission and vision statement further improve its effectiveness. A corporate vision statement describes what an organization wants to be. On the other hand, a corporate mission statement shows how the establishment can get to where it wants to be.
For Sierra Club, the vision statement is to become the leader in environmental activism and defense. Its mission statement emphasizes the incorporation of humanity in the fight for the benefit of nature. Sierra Club has specific core values that have enabled the organization to cultivate a culture that reflects what it does. These core values contribute to the achievement of both the mission and the vision of the Sierra Club.
Though Sierra Club is yet to give its official vision statement, its work practices show that it is focused on “leading in the reclamation and restoration of the world to its natural conditions.” The implied statement has one main component.
- Restoring the world
All the activities of the Sierra Club target to get rid of pollutants and other destructive agents in the environment. Today, it has inspired numerous groups to take action and join in this fight leading to the adoption of environmentally friendly approaches in industries across the U.S.
Sierra Club core values comprise “championing, persistent working, fighting, and believing.” All these values declare the passion of the organization towards the environment.
The culture than emerges from their application has created a strong entity, whose impacts in the U.S. cannot be overlooked.
- Brătianu, C., & Bălănescu, G. V. (2008). Vision, mission and corporate values. A comparative analysis of the top 50 US companies. Management & Marketing, 3(3), 19-38.
- Brulle, R. J., & Jenkins, J. C. (2006). Spinning our way to sustainability? Organization & Environment, 19(1), 82-87.
- Cady, S. H., Wheeler, J. V., DeWolf, J., & Brodke, M. (2011). Mission, vision, and values: what do they say? Organization Development Journal, 29(1).
- Goldberg, R. A. (1994). A new lens on mission and vision. Business Horizons, 3, 7il.
- Sattari, S., Pitt, L. F., & Caruana, A. (2011). How readable are mission statements? An exploratory study. Corporate Communications: An International Journal, 16(4), 282-292.
- Sierra Club – About.