Skechers Mission and Vision Statement Analysis

Skechers is an American lifestyle and performance footwear brand founded in 1992 by Robert Greenberg. The company offers a wide range of shoes for men, women, and children, including casual, athletic, and dress shoes. Skechers has become known for its comfortable and affordable footwear, and it has grown to become the third-largest athletic footwear brand in the United States. In addition to footwear, Skechers also offers apparel and accessories.

Skechers Mission Statement

Skechers’ mission statement is: “To become the first choice of casual and active footwear by providing an exceptional and exciting customer experience for the entire family while ensuring the longevity of both the company and the SKECHERS brand name through controlled, well-managed growth.”

Skechers’ mission statement is focused on becoming the top choice for casual and active footwear, with a commitment to providing an exceptional and exciting customer experience. This indicates that the company values customer satisfaction as a top priority and aims to differentiate itself from competitors by offering a unique and engaging shopping experience.

The statement also emphasizes the importance of controlled and well-managed growth, which suggests that Skechers is committed to building a sustainable business model. This means that the company is likely focused on managing its finances and operations in a way that ensures long-term success rather than prioritizing short-term gains.

Overall, Skechers’ mission statement highlights the company’s commitment to providing quality footwear, exceptional customer service, and sustainable growth. By focusing on these core values, Skechers aims to solidify its position as a leading footwear brand in the industry.

Skechers Vision Statement

Skechers does not have a publicly available vision statement. While the company’s mission statement outlines its goals and values, a vision statement typically describes the desired future state of the organization. 

However, it is worth noting that Skechers has a track record of setting ambitious growth targets and expanding into new markets, which suggests that the company is focused on building a strong and resilient brand that can adapt to changing market conditions. 

Additionally, Skechers has emphasized the importance of innovation and staying on top of consumer trends, which may be an important part of its long-term vision for the company.

Skechers Core Values

Skechers’ core values are not explicitly listed on their website, but through their corporate communications and actions, they have demonstrated a commitment to the following values:

  • Innovation

Skechers is known for its innovative designs and technologies, such as its memory foam insoles and lightweight materials. The company is dedicated to constantly improving its products and processes to stay ahead of the competition and meet the evolving needs of its customers.

  • Quality

Skechers is committed to producing high-quality footwear that is comfortable, durable, and stylish. The company uses premium materials and advanced manufacturing techniques to ensure that its products meet its standards for quality and reliability.

  • Customer satisfaction

Skechers places a high priority on providing an exceptional customer experience, from the quality of its products to its customer service. The company strives to exceed its customers’ expectations and build long-lasting relationships with them.

  • Social responsibility

Skechers has demonstrated a commitment to social responsibility by taking steps to reduce its environmental impact, promoting diversity and inclusion in its workforce, and supporting charitable organizations through its Skechers Foundation.

  • Integrity

Skechers values honesty, transparency, and ethical behavior in all of its business dealings. The company is committed to maintaining the trust and confidence of its customers, employees, and stakeholders by upholding the highest standards of integrity and accountability.

Skechers Mission Statement History

Here’s a mission statement history of Skechers with grouping outlines by year from new to old:

  • 2022 – Present

Skechers’ current mission statement is: “To become the first choice of casual and active footwear by providing an exceptional and exciting customer experience for the entire family while ensuring the longevity of both the company and the SKECHERS brand name through controlled, well-managed growth.” This statement reflects the company’s focus on delivering quality products and experiences to customers while prioritizing sustainable growth.

  • 1998 – 2021

From 1998 until recently, Skechers used the following mission statement: “To be the global leader in the lifestyle and performance footwear industry by developing innovative and trend-setting products, maintaining operational excellence, and creating a culture of creativity and passion.” This highlights Skechers’ commitment to innovation and excellence, as well as its focus on cultivating a positive company culture.

  • Before 1998

It’s unclear what mission statement Skechers used prior to 1998, as the company was still in its early stages of development. However, given its focus on producing comfortable and stylish footwear, it’s likely that the company’s mission was centered around providing high-quality shoes to its customers.

Final Thoughts

Skechers is an American footwear brand that has become known for its comfortable and affordable shoes. The company has a mission statement that emphasizes its commitment to providing an exceptional customer experience, sustainable growth, and innovation. 

Additionally, Skechers’ core values include a focus on quality, customer satisfaction, social responsibility, and integrity. These values have helped the company build a strong brand that resonates with consumers and has propelled its growth over the years. With a commitment to constant improvement and staying on top of consumer trends, Skechers is well-positioned to continue its success in the global footwear market.

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