Snapchat mission statement is “we
believe that reinventing the camera represents our greatest opportunity to
improve the way people live and communicate. Our products empower people to
express themselves, live in the moment, learn about the world, and have fun
together.” The statements comprise the following main points:
- Encouraging sharing
- Promoting global
The first point identifies the continued
improvement of the Snapchat app to integrate
camera sharing features that sharpen and add fun to communication. There is
no limitation to the use of the platform created by Snapchat. It is essentially
a design for people to impress. As a social media platform, Snapchat ensures
that it is available for use globally. In this way, it promotes global
connectivity making it ideal for running worldwide conversations.
As a multimedia messaging company, Snapchat has brought a vibrant communication and advertising approach in the social media world. After its release in 2011 by the founders, the app became a sensational creation among users due to the unique features that it incorporates. Since then, this company has seen a gradual growth due to its mission and vision statements.
A corporate vision statement describes the future that a company wants to accomplish. In this case, Snapchat seeks do dominate the social media niche by weaving fun into photo sharing. On the other hand, a corporate mission statement identifies the strategic methods that a business would use to advance itself.
For Snapchat, the mission statement emphasizes on the experiences the company gives its customers during communication. Snapchat has gained popularity due to the way it operates as guided by the core values. They are crucial tools that work together with the mission and vision statement for the success of the firm.
Snapchat is yet to publicly state its
vision. Despite this, the recent advancements in its app is an indication that
it looks “to transform the world of camera communication through interactive
The dynamism of this app proves that it is
destined for great achievements. Today, Snapchat allows extensive
advertisements by prospective businesses to drive leads. This is in
addition to bridging the geographical boundaries by bringing friends closer
through its image and live video stories.
Snapchat core values include “excellence,
integrity, customer value, and vigor.” Ever since its first days, this
company has maintained a unique way while doing its business.
Snapchat, through these values, strives to
maintain a respectable and professional approach while serving its users. The
company prioritizes on satisfying all the social media needs of its customers
by creating value.
Snapchat Mission Statement History
Snapchat mission statement remains unchanged through 2020 and 2021
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